• Job Description

  Req#: 6914765002

  Here at HEYDUDE , we are a team of Go-To's who work together to embrace and embody our brand values in everything we do. We dare boldly, putting progress over perfection to bring our consumers and fans the most comfortable shoes on the planet. We aim to be steadfast and engage genuinely with our consumers and each other. We keep it simple, welcome all, and strive to have a “Hey Day!”

  In February of 2022, Crocs, Inc. acquired HEYDUDE. This acquisition not only adds an outstanding brand to the Crocs portfolio, but provides a wealth of opportunities for teamwork, career growth, and best practice sharing across the two brands. We’ve experienced incredible growth in the past few years, and we need to build our teams with the most creative, passionate footwear enthusiasts in the world. That’s where you come in!

  Interested in being our next Go-To? Check this out!

  As a member of the HEYDUDE Digital Commerce team, this role will be responsible for strategy & execution of the NAM eCommerce go-to-market (GTM) plan. The GTM lead will partner with merchants, digital marketing, site merchandising, site operations, brand partners and the creative team to deliver an elevated consumer experience that will meet the company’s financial & engagement goals.

  This role will require a highly organized individual who can work in a fast-paced environment that changes frequently. Seeking a leader with a growth mindset and approach every situation with “how can we” to help achieve the financial targets for NA eCommerce as well as the content needs for Global eCommerce.

  This self-starter is responsible for applying deep knowledge of digital go-to-market strategies and standard processes to provide thought leadership that raises the digital marketing IQ of the Crocs brand globally and locally.

  WHAT YOU'LL DO

  • Create a GTM strategy focused on bridging the gaps between the shopping funnel, branded stories, and commercial moments
  • Build and maintain a GTM calendar that is up-to-date and aligns with inventory availability, global marketing support, and overarching business goals
  • Create critical metrics and a measurement framework for campaigns tailored to the product story investment
  • Support the Digital Marketing team and Merchants to drive sell through
  • Establish a culture of testing, data backed decision making and creative innovation
  • Implement timelines, process steps, cross functional partnerships, and communication plans necessary to drive the strategic plan forward
  • Adopt strategy innovation and experimentation in digital storytelling
  • Lead cross-functional status meetings and agendas
  • Partner with the Brand team to optimize the consumer journey for upper funnel traffic to effectively introduce them to the brand, our values and our product offering
  • Partner with the Creative team to ensure effective output of the Digital briefs to maximize content engagement and commercial impact

  WHAT YOU BRING TO THE TABLE

  • Bachelor's degree in Business, Marketing or related experience
  • 5-7 years’ experience of product and merchandising experience
  • Ability to work effectively and deliver results in a lean, entrepreneurial and global environment
  • Direct and clear approach to communication
  • Passion and tenacity for solving problems through creativity, collaboration and resourcefulness
  • Comfortable dealing with uncertainty by creating structure and prioritizing effectively
  • Results orientation that is balanced between both long-term objectives and short-run performance
  • High energy, high initiative, conclusive, confident
  • Ability to lead and persuade others
  • Ability to adhere to company and department ethical standards; will make decisions with the best interest of the team, company and Crocs brand in mind
  • Flexible self-starter who is energetic, highly motivated, and can work under pressure.
  • Must be able to work well with a team and make independent decisions when necessary
  • Able to interact with across levels of the organization; must be able to articulate opportunities and standard processes and implement and project lead supporting action plans
  • Strong relationship builder both within the organization and with external partners
  • Self-starter with a highly developed curiosity and the commitment to test, learn, adapt and be agile in a constantly evolving environment
  • Periodic travel to regional offices

  HEYDUDE is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

  Title: Sr. Manager, Digital GTM

  Job Level: Manager

  Career Level: CL7

  Salary Range: $120,000 - $130,000

  Workplace Persona: Collaborator (hybrid work schedule; in office 60-80%)

  This position is eligible to participate in a company incentive program.

  This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

• About the company

  Crocs, Inc. is an American company, based in Niwot, Colorado, that manufactures and markets the eponymous line of footwear, foam clog shoes.

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