• Job Description

  Req#: 73179

  Florida Power & Light Company is America’s largest electric company, providing clean, affordable, and reliable electricity to more than 12 million people in Florida. We operate one of the cleanest power generation fleets in the U.S. and our reliability is among the best in the nation. Our goal is to achieve Real Zero carbon emissions from our operations by 2045 by expanding our solar capacity, increasing battery storage and bringing new renewable energy opportunities to Florida, while improving customer affordability and reliability. Are you interested in becoming a game-changer in the energy industry? Join our world-class team today!

  Position Specific Description

  At NextEra Energy, our mission is to lead the decarbonization of the entire U.S. economy. As the world’s leading sustainable energy company, we believe that the planet, people, and industry need reliable, affordable clean energy solutions to fully realize the promise of a zero-carbon future. To support this exciting business growth opportunity, we are looking for an experienced Manager, Enterprise Marketing to join our business-to-business (B2B) demand generation team. The ideal candidate will have a strong background in B2B marketing at the enterprise level and a proven track record of assisting business development and sales organizations deliver on revenue goals.

  As the Manager of Enterprise Marketing, you will lead B2B marketing efforts in the commercial and industrial (C&I), municipal and institutional sectors and work in various exciting fields, including clean energy technology, Software-as-a-service, green hydrogen, clean energy transmission, EV charging infrastructure and more. Your role will work closely with product experts from across the enterprise to understand our commercial offerings and develop engaging, insights-driven strategies to build awareness of our products and technology, generate demand and enable the sales teams you support. As a B2B marketing expert, you will manage strategy and proper execution across all B2B channels, including marketing automation, social media, events, content marketing and related digital channels, while ensuring deliverables are on time and budget. The ideal candidate will be able to lead a successful team of marketers in developing and executing multi-channel marketing plans across a complex organization.

  Key Responsibilities:

  · Own, build and implement marketing strategies for a variety of brands and teams across the enterprise, ensuring connection and coordination with corporate strategies.

  · Build effective marketing materials (e.g., webinars, blogs, case studies, web content) and sales enablement assets (e.g., pitch decks, one-pagers, sell sheets, playbooks) to support sales efforts.

  · Develop demand generation campaigns, including campaigns and programs to drive leads and revenue.

  · Measure and report on the success of campaigns, using metrics such as leads, conversions and revenue.

  · Partner with subject matter experts and product experts from across the business to develop content marketing strategy targeting specific industry verticals and account-based marketing opportunities

  · Build and maintain strong interdepartmental relationships within NextEra Energy’s key product and client relationship groups

  Ideal Requirements:

  · 7+ years of experience with a proven track record as a B2B Marketer in a complex enterprise structure

  · Experience developing full-funnel B2B marketing strategies and tactics

  · Proven experience building successful lead generation and nurture campaigns across channels and technology platforms

  · Experience with Account-Based Marketing strategies

  · Excellent verbal and written communications skills

  · Analytical skills and a demonstrated ability to manage budgets

  · Experience in the energy industry a plus

  · Experience with marketing automation tools such as HubSpot, Pardot or Marketing Cloud

  · Bachelor’s degree in marketing, communications, or related field

  Job Overview

  Employees in this role are responsible for developing, implementing, managing and evaluating the success of integrated communications and marketing plans in support of a business unit or a significant part of the business unit.

  Job Duties & Responsibilities

  • Builds strong and effective client relationships through exemplary service and frequent and transparent communications
  • Leads a team of marketing and communications professionals, coaching and directing their performance in accordance with the team’s high standards for excellence in client service
  • Manages the development, implementation and measurement of ROI-based communication and marketing plans
  • Uses market research and other analytics to develop recommendations for clients on how to improve customer satisfaction
  • Develops, improves, standardizes and manages work processes to ensure consistent performance that meets client expectations, including cross-functional collaboration
  • Ensures disciplined budget management
  • Leads client, project and management meetings with department heads and management peers inside and outside the business unit
  • Leads cross-functional teams, both peer-level and subordinate
  • Demonstrates ability to build and lead high-performing teams as well as coach individuals to develop to their fullest potential
  • Demonstrates the ability to develop as well as follow critical business processes to ensure quality and timely execution of initiatives
  • Performs other job-related duties as assigned

  Required Qualifications

  • Bachelor’s Degree
  • Experience: 7+ years
  • Supervisor/Management Experience: 3+ years

  Preferred Qualifications

  • None

  Employee Group: Exempt
  Employee Type: Full Time
  Job Category: Marketing/Communications
  Organization: Florida Power & Light Company
  Relocation Provided: No

  NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.

  NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com , providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

  NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

  NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.

• About the company

  Florida Power & Light Company, the principal subsidiary of NextEra Energy Inc.,

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