• Job Description

  Req#: R00080012

  • Manager, Omni-Channel Analytics

    This role is part of an Analytics Center of Excellence that aims to differentiate AbbVie as a leader in omni-channel customer experiences and to build lasting relationships with consumers and physician audiences through omni-channel experiences powered by data and analytics.

    The individual in this role will be a key contributor to the team responsible for omni-channel analytics supporting the growing roadmap of our internal analytic capabilities. This individual is skilled in designing and conducting analytics to optimize an integrated customer experience across channels.

    Major Responsibilities:

  • Serve as a key player in AbbVie’s measurement plans across all US brand to support marketing efforts
  • Provide analytic support and data driven guidance for optimization of marketing tactics across multiple therapeutics and brands
  • Partner with Business Technology Services (BTS) and Data Strategy teams to design, build, and implement AbbVie’s digital marketing capabilities
  • Build advanced analytics models from internal data sources to inform marketing teams and optimize marketing tactics
  • Collaborate with internal and external partners to deliver digital analytics dashboards and other insights across US product portfolio
  • Partner with Media & Customer experience teams to integrate Key Performance Indicators (KPI) across all marketing tactics, including defining and tracking “Most Valuable Actions” on consumer websites
  • Collaborate with Brand Analytics and business teams to formulate strategic and tactical investment recommendations
  • Execute core analysis with limited supervision directly or via vendors
  • Create and conduct presentations and read outs
  • Design test-and-learn strategies for A/B and multivariate/statistical tests across digital/CRM channels to identify causal impact and iteratively improve performance through key learnings
  • Utilize consumer and physician level data to conduct advance modeling including media lift measurement, multi-touch attribution

  This is a hybrid role based in our Mettawa, IL office 3 days a week.

  
  

  • Required Experience:

  • Bachelor’s Degree
  • 5+ years of Data and Analytics experience
  • 4+ years of Marketing Analytics experience
  • 4+ years of Omni-Channel Measurement and Optimization experience

  • Required Skills/Competencies:

  • 5+ years of hands-on experience in SQL
  • 3+ years of experience in a web analytics tool (Adobe or Google)
  • 5+ years of experience in dashboard design and development (Qlik, Tableau, PowerBI etc.)
  • Adept in navigating a matrix environment at a large company, including effective communication and influence skills
  • Strong abilities to deliver actionable insights by combining data/analytics with research and business trends

  • Preferred:

  • Master’s Degree in Quantitative Discipline
  • 3+ years of hands-on experience in R or Python
  • Experimental Design / Test-and-Learn development
  • Pharmaceutical industry experience preferred

  
  

  AbbVie is an equal opportunity employer including disability/vets. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a person’s relationship or association with a protected veteran, including spouses and other family members, or any other protected group status. We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans. The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.

  
  

• About the company

  AbbVie is an American publicly traded biopharmaceutical company founded in 2013.

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