• Job Description

  Req#: 500885

  Purpose & Overall Relevance for the Organization:

  • Lead and steer the execution of the GCA/Global Brand Strategy locally through consistent deployment and development of GCA sign-off set up and the retail marketing plan also toolkits throughout the GCA country clusters, delivering into all relevant Brand and Commercial KPIs.

  Key Responsibilities:

  • Collaborate with GCA CE team, BUs, Brand coms, MOPs teams to ensure smooth and high-quality GCA sign-off set up twice a year.
  • Develop retail marketing toolkits and guidelines based on GCA annual retail marketing plan and seasonal ISC calendar of GCA country clusters, supporting both the global brand priorities and category needs.
  • Cooperate with GCA country clusters omni channel - retail marketing team to understand their market, retail and MWB plan to determine how marketing campaigns and ISC materials “come to life” at retail by creating executional campaign guidelines.
  • Manage and review budget with supervisor for monthly campaigns guideline creations and GCA sign-off set up in accordance to MWB plan.
  • Work with the GCA CE HUB and GCA CE team in resolving issues related to retail store development, in-store communication and visual merchandising activities, collaborate with function to monitor new door opening for ISC support.
  • Facilitate the internal and external communication of the developed retail marketing plans within the organization.
  • Provides analysis of the results of the key retail marketing initiatives
  • Manage and maximize with NTP team on all key vendors partners, including but not limited to: Creation, Props, POP, Retail Activation, etc. to ensure that the partnerships are maximized.
  • Provides leadership for horizontal as well as vertical reports
  • Other job-related work assigned by supervising manager

  KPIS

  • On-time, high quality implementation GCA sign-off
  • On-time, high quality and cost effective deployment of in-store communication program
  • Meet GCA sales target.
  • NPS

  Key Relationships:

  • GCA Brand Communications
  • GCA BUs
  • GCA VM planning
  • GCA MOPs
  • GCA CE HUB
  • GCA CE team
  • Country clusters Omni Channel Retail Marketing

  Knowledge, Skills and Abilities:

  • Excellent verbal and written communication skills (both English and Mandarin)
  • Strategic mindset with strong executional abilities
  • Excellent presentation skills
  • Excellent leadership and cross functional management skills
  • Strong aesthetic and creative sense
  • Ability to balance aesthetics with business acumen
  • Excellent skills in motivating, coaching and engaging teams
  • Ability to plan, prioritize and organize
  • Works well under pressure
  • Proactive with a positive attitude
  • Advanced user of MS Office suite of products

  Requisite Education and Experience / Minimum Qualifications:

  • Around 4 years’ experience in retail planning/management with leading consumer goods company
  • Extensive understanding of GCA retail business, retail implementation and retail marketing
  • Knowledgeable about GCA sports and international sports. An interest and desire to participate in and learn about sports i.e. a sports enthusiast
  • University Degree or above. Preferably in a marketing or communications related discipline.
  • Passion for sports

• About the company

  Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

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