• Job Description

  Req#: R0000296818
  The pay range is $67,600.00 - $121,700.00

  Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits .

  Store Experience Marketing; Marketing Manager Events & Activations

  About us:

  Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.

  Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

  A role with Target Store Experience Marketing means an opportunity to shape our guests’ holistic experience of our marketing content inside our stores. In this role, you’ll drive development of relevant, seasonal in store marketing events and activations that build the basket and deepen guest engagement. We see events as a critical marketing channel for showcasing Target’s relevancy and deepening guest engagement inside the store and this is an opportunity to help build it.

  As Marketing Manager, Events & Activations, you’ll be responsible for planning seasonal events and activations that deliver on Target’s In Store Events and Activations program strategy. You will write clear and succinct event briefs by synthesizing a number of inputs (guest mindset, seasonal relevancy, trends, top business priorities, past learnings, competitive insights) and developing actional objectives. This role provides expertise and guidance to cross functional partners. You’ll evaluate creative against your briefs and ensure it meets project goals and objectives. You will manage reporting after each activation and analyze the data to build recommendations for future. You will collaborate across the organization and build strong working relationships inside and outside the organization, inclusive of agency partners, Target Creative, Roundel, Merchandising, Store Operations, Marketing & Digtal, RBX. This role is accountable to annual & monthly planning and forecast and ensuring department is maintaining safety, legal & patent guidelines and Target brand standard.

  You will be a student of retail by regularly getting out in the market and assessing the competition and drawing your own conclusions. This role is perfect for someone with an entrepreneurial spirit who loves to solve problems and gets their energy by seeing live experiences come to life.

  This position reports to the Senior Director of Store Experience Marketing. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

  About You:

  • Bachelor's degree and/or equivalent experience

  • At least 4-6 years of experience in Marketing – Store Experience/Experiential/Events is a plus – you know what it takes to bring an experience to life, including how to work cross-functionally to deliver on your event objectives

  • Ability to navigate a large organization

  • Self-starter who can prioritize workload with the ability to multitask

  • Demonstrated ability to synthesize information, think critically, and communicate effectively, including the ability to clearly present concepts and ideas

  • Excellent interpersonal and communication skills

  • Ability to be calm under pressure and think quickly on your feet to resolve issues that arise, especially leading up to an event and when necessary, on site

  • Excellent problem solving skills

  • Ability to embrace ambiguity (even be energized by it!)

  • Ability to work well with process and procedure and help define when needed

  • Proven ability to collaborate effectively with partners

  • Strong sense of composition and design detail

  • Ability to travel when needed

  • Curiosity around learning new things, uncovering new opportunities and staying current with culture

  • Ability to do work in Microsoft Office 365, Slack and Zoom

  This position may be considered for a Remote or Hybrid (known internally at Target as 'Flex for Your Day') work arrangement based on Target's needs. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

  Americans with Disabilities Act (ADA)

  Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

• About the company

  As part of our collaborative and guest-obsessed team, you help us create an experience that makes guests say “I love Target!” When you work at Target, you’re helping every family discover the joy in everyday life. You’re working alongside a dedicated team that brings their passion and pride to all that they do. You will deliver a destination shopping experience by providing a safe and secure environment for our guests and mitigate shortage risks in order to drive sales.

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