INTELLISWIFT INC
Media Buyer
This job is now closed
Job Description
- Req#: 23-03413
Job Description
Media Buyer
Open to candidates based Broadway, NY- Hybrid
Payrate : $40.83
Description
· Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy.
· Liaise with label planning teams to develop media strategies and campaigns
· Execute, manage, and optimize digital media campaigns to maximize conversion value
· Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs
· Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Ad-words, and other DSPs
· Possess strong technical understanding of programmatic audience buying
· Understand pixel implementation on websites for data collection and conversion tracking
· Identify target audiences and analyze their characteristics, behaviors, and media habits.
· Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
· Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
· Research and record trends, innovations, and changes that affect media buying
· Aid in educating the digital & marketing teams on best-practices and data driven techniques
· Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable
· Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed
· Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions
· 2 years of social media planning/buying experiences within key social platforms (Meta, TikTok, Google/YouTube)
· Strong written and verbal communication skills
· Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive
· Experience with major ad exchanges and ad server technology
· Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify
· You build great relationships with clients, vendors, and reps
· Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.
· Familiarity/experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee
· Passionate music fanAbout the company
Intelliswift has been a top IT & Software solutions company in USA which provides end-to-end IT services and building strong digital foundations
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