• Job Description

  Req#: R305249

  Job Description Summary

  BUSINESS IMPACT STATEMENT
  This position maintains internal partnerships and ongoing support of marketing and ecommerce promotional activities for Kohl’s, while focusing on driving omni-channel sales through strategic data and media activation and serves as a primary daily contact to our external and internal partners.

  Job Description

  ACCOUNTABILITIES

  Media Planning and Execution

  • Develop holistic media strategies to support key events or initiatives

  • Establish and track benchmarks and key performance indicators of campaigns in tandem with external agency partner(s)

  • Analyze media plans to optimize effectiveness and recommend opportunities to improve efficiency and impact

  • Lead accountability efforts of all partners for media delivery and optimizations, recommending opportunities to drive efficiencies

  Analysis and Reporting

  • Analyze and evaluate current trends in the marketplace and provide perspective to leadership for evolution of programs

  • Communicate digital marketing performance reporting and insights to team members

  • Partner with key stakeholders to share results of omni-channel media programs and tests with appropriate internal teams, complete with go forward learnings and actions

  • Maintain forecasting and billing reconciliation process for media initiatives

  • Work closely with marketing analytics and external partners to assist in the development of program attribution

  ADDENDUMS

  DV & DCO

  • Digital video knowledge

  • Experience operating in an environment executing media campaigns with several objectives

  • Deep expertise working with a DCO technology

  • Experience creating and managing decision trees

  • Experience working with feeds

  • Experience working with multiple ad serving partners

  Social

  • Extensive working knowledge of media planning against all the social platforms

  • Partner closely with personalization team to consult, inform and help drive innovation of social media initiatives

  • Evaluate social platform proposals in partnership with external vendor partners

  • Inform, establish and evaluate data driven audience creation

  • Partner with content team to align on audience and content strategy

  • Manage promoted social calendars inclusive of all key media and performance metrics in tandem with external agency partner(s)

  • Experience utilizing PMD tech and operating directly within the platforms

  • Experience working with large sets of data (AAM, LiveRamp, etc.)

  • Bachelor's degree in Marketing and a minimum of 3-5 years of paid social media experience

  Programmatic

  • Work inside a buying technology platform to steward campaigns (budget, pricing, bid optimization, frequency management, ad set, etc.)

  • Responsible for VVF monitoring and stewardship

  • Lead forecasting audience demand and budgeting Develop strong internal and external partnership (day to day contact)

  • Analyze performance data to recommend optimization plans and inventory supply strategies

  • Work within a DMP to create audience segments and push to buying technology

  • Experience in programmatic media (ideal)

  • Experience working in DV360, Yahoo and Microsoft DSP's (ideal)

  Email

  • Extensive knowledge of email and/or mobile marketing

  • Responsible for planning and execution of all email activities including marketing, transactional, trigger

  • Knowledge of targeting and segmentation strategies and tactics

  • Utilize data and analytics to deliver relevant content to customers

  
  
  

  QUALIFICATIONS

  REQUIRED

  • Advanced understanding of respective media channel(s)

  • Bachelor's degree in Marketing and a minimum of 3-5 years of internet marketing experience

  • Proficiency in Microsoft Office and Google suite

  • Expert level proficiency working in a buying technology

  PREFERRED

  • Self-starter with proven success in a fast-paced work environment

  • Strong listening and negotiating, and organization skills

• About the company

  Our purpose as a company is to inspire and empower families to lead fulfilled lives–to let our customers know that the things that make their lives better are within their reach. That goes for our associates too. We want you to grow professionally and personally, so we offer empowerment and potential in an environment that makes you feel at home. We’re down to earth, but we’re up for the challenge. We’re friendly, but we’re focused. We work hard, but we have fun. Experience life at Kohl’s.

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