• Job Description

  Req#: 23-2813

  The Team One C.O.R.E.

  C = COLLABORATIVE
  We work together to get better stuff done than we could alone.

  O = OPTIMISTIC
  Honest and confident in our quest forward; believing the impossible is possible.

  R = RESULTS-DRIVEN
  Creativity is always in service of results and never for its own sake.

  E = ENTREPRENEURIAL
  Blow up the establishment. Shoot for the moon.

  OVERVIEW
  The Media Strategist, Paid Social is responsible for the day-to-day operational success of the paid social campaign activations, specifically dedicated to planning and activating paid social advertising strategies for Lexus. This person must also possess a passion for continuous improvement and learning as the landscape continues to evolve.

  RESPONSIBILITIES

  • Work with planning and operations teams to ensure all campaigns are seamlessly executed
  • Develop strategic paid social media advertising recommendations in support of client requests and needs that outline complete social media recommendations, implementation details (networks, formats), success measurements and timelines
  • Develop complete creative briefs that outline the required copy, image, and video assets to be developed for each campaign
  • Place social media advertising campaigns across various platforms based on agreed upon campaign strategy
  • Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, suppression lists, lookalike audiences and more
  • Optimize campaign buys to ensure budgets are spent as effectively as possible each month
  • Contribute to POVs
  • Support Assistant in stewardship of financials for Lexus including campaign spend, fees, and billing actualization.
  • Develop in-depth campaign reports that outline insights on media delivery, engagement, creative, website traffic, attribution and key learnings

  QUALIFICATIONS

  • Bachelor’s Degree in Advertising, Marketing, Communication, Computer Science or related field
  • 2-4 years of paid media experience, with a minimum of 2 years of experience with paid social advertising
  • Proficiency in Meta, Twitter, Pinterest, TikTok, Snapchat, YouTube, Reddit, LinkedIn and Twitch including each platform’s core features and each network’s advertising capabilities
  • Proficiency of both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting
  • Facebook Blueprint Media Buying Certification strongly preferred
  • Proficiency in tools including Sprinklr, Google Campaign Manager; experience in Box, Google Docs, Prisma, etc.
  • Experience handling large media budgets and developing insights based on campaign results
  • Able to multi-task to effectively manage multiple projects and campaigns at once
  • Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms
  • Self-motivated, well-organized, and assertive, with strong analytical and deductive skills
  • Strong interpersonal, written, and verbal communication skills
  • Experience with automotive and/or retail strongly preferred

  All your information will be kept confidential according to EEO guidelines.

• About the company

  Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.

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