• Job Description

  Req#: REF194489L

  We are Digitas, a full service digital agency.

  Home of 400 diverse people united in the mission to use the power of strategy, data, technology, media and creativity to get our clients future ready.

  We get our clients future ready through our Experience Consulting, Products & Platforms, Customer Engagement and Digital Media capabilities. Underpinned by a culture of experimentation, making things happen and driving results.

  Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

  The Digitas Media Team delivers media services to clients across Display, Programmatic, Paid Social, Paid Search, SEO and Affiliates across teams in Edinburgh and London. The team works with a broad range of clients varying from retail to travel and B2B.

  Our mission is to create wonderful digital experiences by connecting media with data, technology and creative to win in the moments that count.

  What we’re looking for

  Reporting to the Paid Search Lead on a new beauty & wellbeing retail account, the Paid Search Manager will be responsible for owning all of our paid media activities for the brands across the UK & EMEA markets where you’ll be instrumental in building state of the art paid search strategies and the day to day implementation across PPC campaigns.

  The paid search manager will analysis and aim to deliver strong performance across the KPIs set. You will own day-to-day optimizations on the channels, design and implement innovative test ideas, budget management, performance reporting, and additional duties relating to ensuring performance is on-target or exceeds expectation.

  Responsibilities

  • Working closely with India team providing suggestions and expertise
  • Concisely articulate performance updates to key stakeholders and champion the paid media channels
  • Collaborate with other marketing teams as well as managing an executive to deliver performance vs target
  • Develop test plans to continually test and refine campaigns
  • Accountable for thought leadership to improve outcomes for own campaigns and overall team performance
  • Work with internal and external partners like Google and Microsoft
  • Manage and create direct partnerships with media owners to develop first to market advantages with new product releases
  • Collaborate with all marketing members to ensure the online acquisition marketing is in line with the overall marketing strategy
  • Report on competitor marketing and market trends to better optimize channels
  • Stay up to date with emerging technologies and the evolving digital landscape Requirements

  Skills & Experience

  • SA 360 Bid management tools/Google ads and Bing ads Interface
  • Understanding of setting up, analysing, and optimising large scale Paid Search campaigns
  • Demonstrable ability to perform detailed root-cause and opportunity discovery analysis
  • 3-4 years experience optimizing paid search campaigns to meet campaign objectives
  • Love data, analytics and surfacing insights - methodical with great attention to detail
  • Strong proficiency in MS Excel/Google Sheets
  • Excellent communication skills
  • Agency performance marketing experience is preferable
  • Experience using Google Analytics

  Please note that Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

  #LI-Hybrid

• About the company

  Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.

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