• Job Description

  Req#: PRODU006390
  The Product Category Manager will serve as the single point of contact for our OE and International Sales partners. This person will connect product category plans with these distinct sales channels ensuring alignment on product strategy, prioritization, and commercialization plans, while proactively identifying opportunities to expand our reach and strengthen global and OE partnerships.
  
  The Product Category Manager will define category positioning and segmentation, analyze market trends and competitive dynamics, and build compelling business cases for new products and enhancements. Partnering closely with teams in engineering, sourcing, manufacturing, marketing, and sales as well as RealTruck's international business units, this role ensures sustained category performance. The ideal candidate is a strategic thinker with a passion for consumer insight, a strong grasp of product economics, and the ability to connect data-driven analysis with real-world market execution.
  
  CORE FUNCTIONS
  
  • Category Strategy & Planning
    • Co-author the category business plan, aligning short- and long-term objectives with corporate strategy.
    • Define category positioning, pricing, and competitive differentiation strategies.
    • Create annual category roadmaps that identify key growth opportunities and profitability drivers.
    • Secure alignment and buy-in from cross-functional stakeholders to deliver business results.
  • Product Lifecycle & Portfolio Management
    
    • Continuously evaluate in-market performance to identify opportunities for enhancement, rationalization, or discontinuation.
    • Partner with operations and finance to optimize inventory productivity, SKU efficiency, and gross margin performance.
    • Lead cost control initiatives and manage category-level P&L levers to achieve EBITDA targets.
  • New Product Development
    • Develop business cases for new product opportunities based on consumer insights, market gaps, and financial analysis.
    • Collaborate with engineering, sourcing, and manufacturing to ensure feasibility, quality, and cost-effectiveness in new product introductions.
    • Drive cross-functional project management from concept to commercialization, ensuring timelines, budgets, and quality metrics are met.
    • Support go-to-market execution through sales tools, pricing models, and training materials.
  • Market & Consumer Insights
    • Leverage market research, trend analysis, and competitive intelligence to inform strategic decisions.
    • Identify emerging consumer needs and translate them into actionable product opportunities.
    • Provide category-level insights and recommendations to leadership on market performance and evolving trends.
  • Cross-Functional Leadership & Collaboration
    • Partner with marketing and sales to create compelling launch strategies, product messaging, and promotional plans.
    • Collaborate with supply chain, operations, and finance to align forecasts, manage costs, and ensure delivery excellence.
    • Work closely with international category and product management teams to get alignment on portfolio strategy, launch timing, and best practices.
    • Communicate category performance, opportunities, and challenges to senior leadership.
    • Build strong relationships with vendors and strategic partners to maximize innovation and supply chain efficiencies.
  
  QUALIFICATIONS & REQUIREMENTS
  
  Education and Experience
  
  • Bachelor's degree in Business, Marketing, or a related field preferred; High school diploma required.
  • Minimum 7 years of experience in product management, category management, or merchandising, ideally within consumer goods, automotive, or related industries.
  • Proven experience managing multi-channel and multi-tiered distribution models (eCommerce, retail, wholesale).
  • Strong background in product lifecycle management, including product development, pricing strategy, and launch execution.
  • Demonstrated success leading cross-functional projects from ideation to launch.
  • Financial acumen and experience managing P&L or EBITDA-driven category metrics.
  
  Skills, Abilities, and Knowledge
  
  • Strategic and analytical mindset with the ability to interpret complex data and translate it into actionable business plans.
  • Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
  • Excellent communication and presentation skills; able to influence and collaborate across departments.
  • Proficiency in product management tools, PLM/ERP systems, and Microsoft Office Suite.
  • Passion for automotive products, consumer experience, and innovation in the aftermarket accessories space.
  
  Travel
  
  • Occasional travel will be required - international and domestic.
  
  COMPETENCIES
  
  • Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
  • Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
  • Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
  • Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas.
  • Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
  • Balances team and individual responsibilities; Exhibits objectivity and openness to other views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Supports everyone's efforts to succeed.
  • Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
  
  PHYSICAL REQUIREMENTS
  
  This position is subject to Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involved sitting most of the time. Walking and standing are required only occasionally.
  
  Physical Activities
  
  This position is subject to the following physical activities: standing, walking, talking, and hearing.
  
  Visual Acuity
  
  The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and/or operation of machines (including inspection); using measurement devices; and/or assembly of fabrication of parts at distances close to the eyes.
  
  Working Conditions
  
  This position primarily operates in a professional office or remote environment. This role routinely uses standard office equipment.
  
  Perks That Go the Extra Mile:
  At RealTruck, we take care of our people-because they drive our success. Enjoy great benefits like medical, dental, and vision coverage, company-paid life insurance and disability, and a 401(k) with company match (eligible the first of the month after you start). Need balance? We've got wellbeing days and parental leave. Want to grow? Take advantage of educational reimbursement. Plus, earn referral bonuses and score exclusive employee discounts on RealTruck products. Great benefits. Great people. Even better careers.
  
  RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck's 6,000+ associates operate from 35+ facilities across four continents. RealTruck's industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company's omni-channel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships.
  
  #LI-Remote
  
  Equal Opportunity Employer
  This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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