• Job Description

  Req#: R-94273

  Location(s):

  United States of America

  City/Cities:

  TAMPA

  Travel Required:

  00% - 25%

  Relocation Provided:

  No

  Job Posting End Date:

  October 20, 2023

  Shift:

  Job Description Summary:

  Preferred location: Tampa, Florida and surrounding areas

  The Franchise Integrated Execution Leader will develop commercial in partnership with our bottling partner, Coca-Cola Beverages Florida. The role will drive value, increase beverage incidence and profitability, and play a critical role in the annual joint business planning process, development of growth strategies, innovation, and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support customer programming throughout the year.

  We are looking for a strategic, collaborative, innovative, and results-driven leader with an entrepreneurial spirit, digital mindset, and exceptional relationship building and communication skills.

  What You’ll Do for Us

  • Develop of commercial plan across the retail channel (national strategies + local opportunities) with a segmented focus on commercial priorities for NAOU.

  • Work with national channel and customer teams to create and communicate programs in an end-to-end fashion (media, in-store, digital, premiums, etc.)

  • Support the annual channel and customer planning process for the bottler ownership on key strategic commercialization opportunities and delivering scalable solutions.

  • Responsible for integrating with partner brands (i.e., Monster, Body Armor, and Fairlife) to ensure coherency and efficiency in delivering the commercial plan and processes.

  • Translate national channel plans into bottler plans with a focus on high-value customer segments.

  • Define capacity for customers/channels and works with Commercial team to incorporate highest leverage initiatives, products, programming, and supporting tools into strategic bottler plans.

  • Monitor weekly/monthly channel performance metrics; revenue, gross profit, transactions, incidence, value share, net outlets, COD, RED, and pricing metrics to ensure execution objectives are being met and identify areas of opportunity and gaps to reevaluate as necessary and provide solutions to adjust the implementation plan.

  • Support commercial strategy for bottler execution with internal teams and drives alignment supporting annual commercial priorities.

  • Leads the development and implementation of total beverage marketing strategies and revenue-enhancing concept development to fully leverage national marketing initiatives with customers.

  • Deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business).

  • Provide opportunity assessments, which include competitive analysis / PicOS (Picture of Success) recommendations for future expansion and market integration.

  • Seek out and leverage internal tools and resources to support customer strategies (e.g., via the channel, asset, and brand).

  • Host key strategic meetings (e.g., KO Lab and associated preparations with presentations, insights, briefing documents, SMEs, etc.).

  Qualification & Requirements

  • Education : Bachelor’s degree in Marketing/Business, MBA preferred.

  • 5+ years’ business development experience in a consumer-packaged-goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.

  • Customer Relationship Management (CRM) experience

  • Advanced Strategic Thinking & Application

  • Previous Franchise/Customer/Retail experience

  • Forecasting and Planning (Immediate & Long Term)

  • Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.

  • Demonstrated personal leadership skills and influencing ability.

  • Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.

  • Effective oral and written communication skills with the ability to create persuasive selling stories.

  Base Salary: $141,200 to $168,700

  Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, are offered.

  What We Can Do For You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.

  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

  Skills:

  Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process

  Our Purpose and Growth Culture:

  We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

  We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

• About the company

  The Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta, Georgia.

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