• Job Description

  Req#: JR1085343

  Job Description :

  PURPOSE OF THE ROLE : The purpose of the role is to manage the overall brand health and in-market performance of the Johnnie Walker Super deluxe portfolio, limited-edition luxury varietals & new launches. In addition, the Role will also be accountable for managing a new category for Diageo luxury in India with Super premium BIO Tequila. In service of this, the candidate is required to pull together and inspire an eco-system of external partners and internal cross-functional teams towards delivering NSV, market share, recruitment (P4W), brand health targets set for the year.

  The role is accountable for shaping performance of the brands by developing an inspiring Marketing Business plan (MBP) and delivering creative excellence, media first thinking, performance management and championing compliance norms.

  Key workstreams for this role will anchor:

  All India Brand Performance Contributing to overall success of Johnnie Walker in India.

  Development and rollout of new comms and character for Tequila in India, with successful omni-channel manifestation leading to Category growth.

  TYPICAL ROLE REQUIREMENTS

  • MBA with specialization in Marketing (tier I/ II institute)

  Experience: • Minimum 6-9 years’ experience in Marketing with at least 3 years’ experience of working with a lifestyle brand/category Knowledge & skills:

  • Proven record in translating consumer and customer insight into effective growth drivers

  • Has an eye for design thinking and creative excellence

  • Brilliantly executes with immense attention to detail

  • Strong Analytical skills with a keen ability to draw out insights from data

  • Drives NGM thinking and principles clearly through each key strategic work stream and execution elements • Powerful articulation and storytelling

  • Strong Commercial Acumen and proven record of agility in managing performance

  • Inspires agency partners and rallies them to effective implementation in service of the brand agenda Best Suited for Someone who

  • Thrives in a performance-based culture

  • Open to learning and unlearning and willing to take BIG bets

  • Comfortable with the complexities of a digital world and strives to find opportunities

  • Able to influence and inspire people towards on an agenda

  • A person with great imagination and creative orientation

  Diversity statement

  Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

  We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

  Worker Type :

  Regular

  Primary Location:

  Bangalore HO

  Additional Locations :

  RPC Mumbai

  Job Posting Start Date :

  2023-07-25

• About the company

  Diageo plc is a British multinational beverage alcohol company, with its headquarters in London, England.

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