• Job Description

  Req#: 492556

  Purpose & Overall Relevance for the Organization:

  Drive an effective and efficient full funnel media activation to support brand priority concept / campaign with integrating multi-media consumer touch point including performance media under full alignment with the Country Brand Activation teams and eCommerce.

  Key Responsibilities:

  • Lead the development, preparation and implementation of the full funnel media plans for key brand concept / campaign for brand adidas.
  • Define role of each media in holistic media strategy and develop optimum media plan under it.
  • Closely collaborate with other Brand Activation functional members to operate media planning / buying process efficiently.
  • Optimize media buying through orchestration of media / category mix and phasing of key brand concept / campaign’s media budget.
  • Negotiate quotations with vendors by setting clear objectives and expectations, and evaluate and recommend pricing levels for all media purchases
  • Post-evaluate campaigns and competitors’ performance and collates research and results into regular quality reports
  • Build strong relationship with media agencies, vendors and media owners
  • Constantly review the internal process with local and APAC stakeholders to improve the performance of Media Activation as a team.
  • Responsible for the recruitment of additional or replacement team members.

  KPI’s:

  • Paid Media KPIs (ROAS, reach, frequency, CPA, etc.)
  • Share of Search
  • Brand Market share
  • Sell-out (Key concepts)
  • Sell-out of eCommerce, app installs, member acquisition
  • Compliance to MWB guidelines

  Knowledge, Skills and Abilities :

  • Knowledge of the full marketing mix (advertising, events, sponsorship, retail , PR, digital ) and media planning and buying with a major brand or retailer (sporting goods industry preferred)
  • Ability to develop local media plan following global guidelines
  • Marketing budget planning and management
  • Strong track record at building relationships and partnering with internal stakeholders on complex business problems to develop actionable recommendations on strategic and operational level.
  • Excellent project management skill including the ability to work on several projects on a local and global level simultaneously
  • Outstanding problem-solving skills to identify, analyze, and propose solutions to various technical and business issues
  • Specify new processes, products and/or standards based on organizational strategy
  • Implement business strategies with some impact on business unit and function results
  • Advanced user of MS Office suite of products
  • Proven leadership and managerial skills; Set clear objectives for team members; Accountable for performance and salary reviews; Provide expertise in supervised area

  Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business or equivalent professional experience.
  • Minimum 4-7 years of experience with broad and deep knowledge in paid media including performance media.
  • Fluent communication in both English and local language (Japanese) preferred.
  • Experience of managing direct response campaigns to ROI, ROAS, CPA, CPL, and CPI
  • Ideally have experience of working internationally and in settings requiring cross-cultural sensitivity
  • Excellent English skills and F luent Japanese p referred

  Key Relationships:

  • Country Director Brand Communications
  • Country Brand Activation (Brand Comms, Digital Activation, Omni-Channel Marketing, Newsroom, Culture Marketing, Sports Marketing)
  • eCommerce
  • FP&A
  • APAC Brand Activation Media
  • External partners (Agencies, media)

• About the company

  Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

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