• Job Description

  Req#: 2527705

  New opportunity with a National Integrated Marketing Agency: We are seeking an experienced Senior Marketing Analyst to join our team. What brings us together is our mission to be an indispensable business partner to ambitious brands by driving growth and inspiring change, we hope that same spirit will bring you to 9Rooftops.

  With 9 offices across the country, and a dynamic team of employees we’ve created an open-minded culture of collaboration. At 9Rooftops, you’ll not only have the opportunity to work on brands big and small, but also be a critical part of an agency that believes in the power of continual improvement and that every employee should have a say in how things work.

  9Rooftops Provides

  Our benefits reflect our commitment to help our team be the best versions of themselves both at work and at home. 9Rooftops offers a remote workplace model providing our employees with the flexibility to work in one of our 9 offices or remotely. Other benefits include: Medical, Vision, Dental & Life, 401(k) with Employer Match, Parental Leave, Vacation and Sick Time Off, Paid Community Volunteer Day, Summer Friday Hours, Robust Holiday Time Off, and Wellness Incentive Programs.

  Typical hours are Monday-Friday, 9 a.m. - 6 p.m.

  9Rooftops Role

  We are seeking an experienced Senior Marketing Analyst to serve as the go-to resource for analytics support on the clients/projects to which they are assigned. Working closely with the broader strategy, media, CRM, and digital experience teams, the Senior Marketing Analyst will lead the development of strategic measurement and testing plans, implement tracking requirements, design and manage performance reports and dashboards, and help clients translate raw data into meaningful insights and recommendations. This individual should have strong attention to detail, excellent communication and presentation skills, and experience analyzing and modeling data from a variety of sources.

  • Develop campaign measurement strategies for clients across a wide range of industries including website, CRM and media.
  • Identify appropriate KPIs to align activities to goals.
  • Extract, transform, load, and blend data from multiple sources, while maintaining strict standards for data quality and accuracy.
  • Design, develop, and maintain client-facing reports and dashboards leading to recommendations tailored to clients’ goals.
  • Collaborate with cross-agency teams to develop data-driven insights and recommendations, optimize campaign performance, and identify opportunities to deliver added value and enhance client relationships.
  • Lead the presentation of findings & recommendations to clients and senior-level stakeholders.
  • Develop and execute test designs and ad hoc analyses.
  • Implement, test and monitor the deployment and management of tags on websites. Identify and triage tagging issues that may arise.
  • Utilize a variety of web analytics, data management, and BI tools (Google Analytics, Google Tag Manager, SQL, Excel, Power BI, Datorama etc.).
  • Travel periodically, as needed.

  What Else

  Knowledge, skills, abilities:

  • Knowledge of analytics tools including Google Analytics or Adobe Analytics.
  • Knowledge of data visualization tools such as Datorama, Google Data Studio, PowerBI, and Tableau.
  • Experience with Google Tag Manager, Adobe Launch, or similar tag management system.
  • Experience using A/B testing tools such as Adobe Target or Optimizely a plus.
  • Advanced data manipulation and analysis skills in MS Excel and experience with relational databases/SQL a plus.
  • Excellent verbal and written communication skills, with experience in interpreting data to glean actionable insights.
  • Passion for data analysis, critical thinking, and storytelling.

  Minimum qualifications:

  • Bachelor’s degree required, preferably in Economics, Statistics, Business, or a related STEM field.
  • 3+ years of experience in a marketing or business analytics role (agency, media, technology, or other).
  • 3+ years of experience with social listening, social analytics, web analytics, and digital media analytics (display, paid search, video).
  • 3+ years of experience working with CRM customer and campaign data.

  We are an Equal Opportunity Employer. We will consider applicants for this position without regard to any category protected by applicable federal, state or local law, including but not limited to: race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.

• About the company

  Data-fueled strategies. High-performance creative. The power of perspective.

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