• Job Description

  Req#: SENIO002080

  Senior Partner Marketing Manager

  Join the movement transforming the financial system and changing how businesses access the capital they need to thrive. At C2FO, you’ll work with colleagues from around the globe and help companies to meet their unique goals while applying your expertise and finding solutions. We believe individual voices lead to the best ideas. That’s why we seek, encourage and welcome people of all backgrounds.
  

  About C2FO

  Headquartered in Kansas City, USA, C2FO has more than 800 employees worldwide, with operations throughout North America, Europe, India, Asia Pacific, and Australia. C2FO is the world’s largest on-demand working capital platform. Our mission is to ensure every business has the capital needed to thrive and we have delivered more than $275 billion in funding to businesses since our founding. How do we do this? By providing fast, flexible, and equitable access to low-cost capital through our easy-to-use platform.

  We provide technology with a human touch, giving our customers the direct support, they need and ensuring our team members have the tools, resources, and work environment they need to deliver on our promise to customers. With the C2FO platform, businesses worldwide have more working capital to fuel their growth, create jobs and develop new products.

  Benefits

  At C2FO, we take care of our customers and our people – the vital human capital that helps our customers thrive. That’s why we offer a comprehensive benefits package, flexible work options for work/life balance, volunteer time off, and more. Learn more about our benefits here. https://www.c2fo.com/amer/us/en-us/about-us/careers

  About the Marketing team:

  The Marketing team at C2FO is globally distributed and is the growth engine of the company. The team is full of warm, smart, and collaborative marketers. You will be at the center of the action, testing bold ideas and making an impact every day.

  About the Senior Partner Marketing Manager :

  The Senior Partner Marketing Manager is a high-impact role that will help C2FO grow our customer reach through strategic partnerships across our key global markets. You will develop strong product messaging, joint value propositions, and sales enablement assets based on customer and competitive insights to support fintech innovation in the supply chain, procurement, cash management, supplier finance and related categories. You will partner with partnerships, product, channel sales, executive leadership, and marketing execution teams (both internally and with partners) to craft go-to-market strategies. These strategies will significantly increase adoption of partner offerings within our customer base and enable customer acquisition through partners.

  Essential Duties:

  • Own partner marketing annual plan and budget; identify opportunities for co-marketing with partners (e.g., webinars, joint press, co-sponsoring events, etc.
  • Collaborate with partnership team, PR team and partner executives to craft press releases or new partnership announcements.
  • Develop messaging guidance, joint value propositions, and effective marketing materials that frame the product benefit in a simple and compelling way across key channels, including inside sales and enterprise sales.
  • Be the partner product expert; be a strong link between the partner and inside sales & enterprise sales.
  • Attend trade shows, conferences and other events to either support lead generation activities and develop knowledge of the ecosystem
  • Partner with other product marketers to complement go-to-market efforts for C2FO products.
  • Build campaigns that target the right customers with the right products, enable the inside sales team to identify the best prospects.
  • Use customer research and feedback from channel sales teams to understand which customers these products would serve best; develop an ideal customer profile.
  • Build select enablement assets in partnership with design and brand teams that will be used as reference materials by sales teams both at C2FO and within partner organizations. Examples of current partners include Ivalua, Vic.ai, and GTreasury.

  Basic Qualifications:

  • Bachelor’s degree in marketing, business or related field, MBA encouraged but not required.
  • 5+ years working in B2B product marketing at a high-growth company or 5+ years working in a combination of sales, marketing, or consulting roles.
  • 2+ years experience supporting enterprise clients.

  Preferred Qualifications:

  • Strong understanding of Product Marketing- you know how to piece together customer and competitive insights and craft them into compelling messaging for complex, technology products.
  • Background in B2B software, trade finance, working capital and financial services industry or marketplace products.
  • Demonstrated knowledge of marketing principles, practices, and techniques, including knowledge of account-based marketing, direct response, event planning and content marketing
  • Ability to work across numerous projects with competing deadlines and effectively prioritize deliverables
  • You can communicate well, verbally and in writing, both inside and outside the organization
  • Familiarity and experience supporting marketing for large, publicly traded corporate clients.
  • You work well on teams and can earn the respect of your x-functional partners.
  • You are curious about our customers and our products.
  • You have deep empathy for customers, the challenges they face everyday and how our products can empower them.
  • You have strong quantitative skills that can help you size opportunities, analyze trends, and simplify product benefits.
  • You are unfazed by multiple competing priorities; you can prioritize based on what is best for our customers and for C2FO

  Commitment to Diversity and Inclusion:

  As an Equal Opportunity Employer, we not only value diversity and equality, but we also empower our team members to bring their authentic selves to work every day. Our goal is to create a workplace that reflects the communities we serve and our global, multicultural clients. We recognize the power of inclusion, emphasizing that each team member was chosen for their unique ability to contribute to the overall success of our mission.

  We do not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment decisions are based on qualifications, merit, and business needs.

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• About the company

  C2FO is a financial technology company and the creator of the first market for working capital.

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