• Job Description

  Req#: 5622779003

  About AbleTo

  Join our mission-driven organization, where your work matters and a diversity of ideas and backgrounds are welcomed. AbleTo is the leading provider of high-quality, technology-enabled behavioral health care. We believe that everyone deserves access to high-quality care and offer a suite of technology-enabled services to empower people to lead better lives through better mental health. A proprietary platform connects individuals with AbleTo highly trained licensed providers who deliver weekly sessions by phone or video supported by an integrated digital experience. Members also have access to mental health coaches, and digital support programs. Our outcomes-focused approach is proven to improve both behavioral and physical health and lower medical costs.

  Overview

  Reporting to the Chief Product Officer, the Vice President of Marketing will be responsible for developing new channels for acquisition and maximizing funnel engagement to make it easier for consumers to get behavioral health support. The Vice President of Marketing will lead cross-functional initiatives across product, design, operations, enterprise growth, clinical and business insights that define new business models, marketing and communication strategies, workflow improvements, partnership opportunities, and new integrated solutions. This role will be accountable to define tracking, reporting, and delivering business performance against priority corporate OKRs. This individual will also be responsible for evolving our brand strategy and tactics to establish our reputation among B2B (insurers/large employers) and B2C (insurers members/employees eligible for the AbleTo benefit) audiences.

  What You’ll Do:

  • Create the framework for AbleTo’s value proposition, including how AbleTo communicates with both current and prospective clients.
  • Lead client discussions on joint marketing strategy and plan
  • Develop and lead the implementation of a comprehensive and integrated communication and marketing plan that drives organization mission and increases brand awareness
  • Design, develop and ensure cohesive brand standards and identity across all marketing collateral including co-branded B2B2C creative through payer and employer channels
  • Oversee a team of marketers responsible for acquisition, engagement, retention, and re-engagement, building marketing strategies that are B2B, B2B2C, and referral based.
  • Ensure flawless execution of all acquisition and engagement initiatives lead by a marketing operations team.
  • Lead funnel engagement initiatives that personalize, orchestrate, and nudge consumers through the conversion funnel, developing a prioritized roadmap and project plans, coordinated solutions development and deployment with Marketing Operations and measurement plans with business insights.
  • Develop and implement go-to-market strategy and omnichannel tactics, designed to deliver high ROI, across health plan lines of business including commercial, Medicare, and Medicaid for all AbleTo products.
  • Orchestrate multi-media marketing campaigns including digital, social, SMS, direct mail, email, etc. with effective performance tracking.
  • Create research plans, assessing proprietary and third-party data, to develop deep consumer empathy, identify pain points, solutions, key value propositions, and consumer segmentation.
  • Partner with product to identify ideas and solutions that continuously optimize the user experience.

  Who You Are:

  • Consumer obsessed. You have strong consumer empathy, with a passion for delivering compelling value that drives behavior change.
  • Critical, Strategic Thinker. You sort through the clutter to define the best path forward. You’re a creative problem solver, who uses excellent judgment.
  • Achiever. You’re motivated to drive results. You are highly accountable, anticipating future needs, and willing to adapt to changing priorities.
  • Analytic. You use data to uncover new insights, opportunities and make decisions.
  • Doer. You roll up your sleeves, dig in and chart the course to advance solutions.
  • Clear communicator. You are clear, concise, candid, and authentic. You lead and influence by crafting stories with a vision supported by rationale and data insights.
  • Great manager. You provide a compelling vision, priorities, and culture of positivity, empowerment, and trust. You are a coach, a mentor, and an advocate.
  • Bachelor’s degree in marketing or business; MBA preferred.
  • 10+ years of strategic marketing leadership.
  • A minimum of five years experience in developing and implementing strategies and campaigns, preferably with or at a health plan or in a healthcare setting
  • 5+ years of people management experience with a track record of building a team, mentoring, coaching, and developing a strong culture.
  • Experience developing marketing strategies and campaigns with or at a health plan or in a healthcare setting.
  • Demonstrated abilities orchestrating omnichannel campaigns, with deep expertise in digital media.
  • Experience positioning products and messaging across multiple audiences, from business to consumer.
  • Proven success in creating and implementing strategic marketing plans that have grown revenue and market share.
  • Experience leading cross-functional teams to deliver results on complex initiatives.
  • Ability to work collaboratively and effectively influence across levels.
  • Strong, proven analytical skills and business acumen.

  Why You Should Join Our Team:

  We’re proud to be a Great Place to Work-Certified™ company. We want you to show up and feel your best at work, and that means respecting your time outside of work. Our inclusive, flexible workspace prioritizes a work/life balance. We offer competitive salaries, comprehensive health benefits (for full-time employees), and professional perks such as 401K matching, fully funded HRA, and generous time off, including mental health days because your well-being is important to us.

  At AbleTo, we’re empowering people to get better and stay better. Want to join us? Take the next step in your career by applying for this role today.

  The salary range is $175,000 to $200,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, AbleTo offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).

  #LI-Remote

  Follow AbleTo on LinkedIn , Twitter , and Instagram !

  Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

  AbleTo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. AbleTo is an E-Verify company.

• About the company

  AbleTo is committed to reaching people with unmet behavioral health needs and breaking down barriers to care to improve health and outcomes.

Notice