Takeda Pharmaceuticals
Brand Lead, Oncology (Solid Cancer & Pipeline)
This job is now closed
Job Description
- Req#: R0171417
- Own end-to-end brand strategy development and execution for Solid Cancer Products and Oncology Pipeline Products to drive patient impact, competitive differentiation, and sustainable growth.
- Develop and deliver integrated annual/multi-year brand plans aligned to global strategy and local market situations (patient journey, treatment pathways, stakeholder needs, access to medicines).
- Translate objectives into clear priorities and high-impact initiatives across channels (HCP engagement, scientific platforms, digital, events) in compliance with governance and regulations.
- Lead cross-functional planning and execution with Sales, Medical, Market Access, Finance, Regulatory, Compliance, and Supply/Operations; set direction, timelines, owners, and decision points to ensure on-time delivery.
- Drive market development and penetration through customer segmentation, targeting, and execution plans that expand reach and adoption.
- Do comprehensive analysis for new pipeline in order to understand the patient journey, unmet need, and the opportunities and developing the Business case.
- Build and sustain partnerships with healthcare professionals, medical societies, and other stakeholders to strengthen positioning and credibility.
- Enable the field team with strong value messages, engagement plans, and tools; partner with sales leadership on training to improve performance.
- Lead value communication and materials: clear narratives, positioning, and stakeholder-specific content that is scientifically accurate and compliant.
- Manage lifecycle and portfolio performance (indication/segment prioritization, campaign optimization, continuous improvement based on insights and feedback).
- Own forecasting, budgeting, and KPI reviews; identify gaps early and drive corrective actions to deliver targets.
- Maintain market and competitive intelligence; convert insights into recommendations and agile responses to changes.
- Apply disciplined project management; manage resources and ensure activities meet Takeda policies and local requirements.
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job Description
Job Description
Locations
Jakarta, IndonesiaWorker Type
EmployeeWorker Sub-Type
RegularTime Type
Full timeAbout the company
Hope and empathy. These two words are not often associated with pharmaceutical companies. But here at Takeda, our people are motivated to serve patients with integrity, respect, and empathy. Driven by our mission, we seek to bring hope of better health and a brighter future to those we impact. To do this, we focus on our chosen core therapeutic areas: Oncology Gastroenterology Neuroscience Develop life-saving vaccines No matter the region, business unit, function, or team, everyone at Takeda matters. Every one of our employees is a vital contributor to our bold, inspiring mission.
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