• Job Description

  Req#: 582815
  Description
  
  We're looking for a creative and growth-focused Digital Ads Specialist to join our Marketing Team. This team member will focus on executing paid ad campaigns and optimizing lead-generation funnels.
  
  Reporting directly to the Marketing Director, this position implements the firm's top-of-funnel strategy to consistently generate a pipeline of qualified leads. While this role includes content creation, all creative work is performed primarily to support paid ads and marketing initiatives.
  
  JOB DETAILS
  
  Candidates must reside within a commutable distance of Franklin, TN, and be able to attend the office 2-3 days per week. In-office attendance is required to be considered for this role.
  
  
  • SCHEDULE: Monday - Friday, 9:00 - 5:00 PM
  • OFFICE EXPECTATIONS: Hybrid; 2-3 Days In Office
  • HOURS: 40+ Hours
  • REPORTS TO: Marketing Director
  • VACATION: 4 Weeks Paid
  
  
  Responsibilities
  
  Paid Advertising & Lead Generation
  • Build, launch, and manage lead-generation campaigns across Meta and Google Ads, including audience targeting, budget management, and ongoing optimization to drive consistent leads.
  • Monitor campaign performance regularly and make data-driven adjustments to reduce cost per lead (CPL) and improve lead quality.
  • Write performance-based copy for emails, SMS, landing pages, and digital ads that align with brand voice and conversion goals.
  • Plan and produce specific creative assets (videos, static, and carousels) designed for optimal ad performance and conversions.
  • Manage and monitor the technical flow of lead funnels to maximize conversion.
  • Conduct ongoing audience testing and keyword research to refine targeting and scale successful ads.
  
  Content Creation
  • Maintain a monthly content calendar that supports paid campaigns and maintains brand presence.
  • Firm and edit short-form video content and repurpose existing or long-form content for paid ads and social media.
  • Design static images and carousels for paid ads and social media.
  • Maintain brand consistency across all content, ensuring messaging, visuals, and tone align with firm guidelines on every platform and in every format.
  
  Other
  • Maintain and update the firm's CRM to ensure all leads from paid and organic sources are accurately tracked for intake.
  • Stay current on digital marketing trends, platform updates, and industry best practices, and regularly bring forward relevant ideas and recommendations.
  • Monitor campaign performance and budgets; deliver actionable insights; and regularly maintain performance dashboards.
  • Perform other duties as assigned.
  
  Qualifications
  • At least 2 years of digital marketing experience with a proven track record of managing and optimizing Meta and Google campaigns for measurable results.
  • Expertise in performance-based copywriting, creating high-converting messaging across ads, landing pages, emails, and SMS.
  • Adept at using Adobe Creative Suite, Canva, and video tools to plan, film, and edit engaging short-form video and static assets.
  • Data-driven mindset with the ability to navigate GA4, Meta Business Suite, and Google Ads dashboards to interpret data and present actionable insights.
  • Highly organized self-starter skilled in project management and CRM tools (e.g., ClickUp, HubSpot) to meet tight deadlines in a fast-paced environment.
  • Disciplined approach to taking direction, pivoting based on firm priorities, and maintaining strict confidentiality regarding all client and firm interests.
  • Legal industry experience is a plus, though not a requirement for the role.

• About the company

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