• Job Description

  Req#: 281910
  
  Position Summary
  
  

  Digital Marketing Generalist II - Lakeland, FL

  Position Summary

  The Digital Marketing Generalist II is a well‑rounded digital marketer with demonstrated expertise in multiple aspects of social media such as content creation (text, video, and graphics), analytics, reputation management, and strategy. This role collaborates with internal and external stakeholders to maximize Orlando Health’s awareness and reputation; positively influence customer, partner, and other key stakeholder perceptions; and ensure optimal customer engagement and satisfaction.

  The Digital Marketing Generalist II partners with Marketing, Sports Partnerships, Community Relations, Brand Marketing, and Marketing Technologies teams to deliver best‑in‑class digital content and experiences to our audiences.

  Essential Functions

  • Creates text, video, graphics, and/or image content to ensure a robust and responsive social media presence
  • Supports organic social media and digital content strategies by staying up to date with current technologies and trends in content creation, social media platforms, and reporting tools
  • Responds quickly, capably, and appropriately in high‑pressure situations
  • Adjusts seamlessly to evolving social media and digital content strategies to maintain alignment with business goals
  • Uses analytics to understand customer demographics and help target content to best‑performing channels
  • Monitors follower engagement and works with appropriate parties to respond
  • Captures and shares insights with teams about what drives audiences and how they feel about Orlando Health and key competitors
  • Brainstorms creative growth strategies through digital marketing
  • Works with Strategic Communications team to build holistic communication plans and content ecosystems
  • Demonstrates excellent copywriting, critical thinking, analytical, and communication skills
  • Assists stakeholders in growing their understanding and utilization of social media and digital content to support strategic goals and ROI
  • Extends knowledge to colleagues for education, inspiration, and strategic guidance
  • Maintains compliance with all Orlando Health policies and procedures

  Other Related Functions

  • Video skills, while not required, are a plus
  • Collaborates with various teams to ensure messaging consistency
  • Maintains strong organizational skills and the ability to manage multiple ongoing projects and one‑off requests
  • Exhibits professional presence and communication
  • Works collaboratively across teams and levels within the organization
  • Performs other duties as assigned by leadership

  Education

  Bachelor’s degree in Communications, Journalism, Marketing, or a related field from an accredited college or university is required.

  Experience

  • Four (4) years of experience in digital/search marketing, display advertising, or digital content marketing
  • Experience utilizing CRM systems to launch and optimize campaigns is required

  Why Orlando Health

  Orlando Health is a mission‑driven organization committed to delivering exceptional care, innovation, and community impact. Our marketing team plays a critical role in shaping how our brand connects with patients, partners, and communities.

• About the company

  Orlando Health is a not-for-profit healthcare organization headquartered in Orlando, Florida.

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