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Digital Marketing Specialist - Medical Imaging Systems
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Pay$135000.00 - $150000.00 / year
LocationWayne/New Jersey
Employment typeFull-Time
Job Description
- Req#: 152220
- Curate & Catalog: Systematize research papers, case studies, and clinical insights into a high-functioning digital asset library.
- Technical Translation: Translate complex X-ray physics, PACS workflows, and service value propositions into digestible, high-converting digital content.
- Accuracy Assurance: Collaborate with the Research Director, Clinical Specialists (KOLs, Researchers), Product Managers, and regulatory personnel to ensure all messaging is scientifically/technically rigorous and regulatory-compliant.
- Strategic Campaigns: Design and execute multi-channel campaigns (LinkedIn, Email, Web) to increase the visibility of Konica Minolta Healthcare technologies/services.
- Event Amplification: Lead digital promotion for webinars, virtual workshops, and global radiology conferences (e.g., RSNA, ECR, HIMSS).
- Performance Analytics: Utilize GA4 and Search Console to track KPIs, providing actionable insights to pivot strategies based on audience behavior.
- KOL Collaboration: Partner with clinical specialists to amplify "Voice of the Customer" content and highlight real-world clinical outcomes.
- Engagement Monitoring: Act as the digital voice of the brand, managing inquiries from healthcare professionals and stakeholders across social platforms.
- Service & Sales Alignment: Support the digital components of reference site visits and develop lead-generation strategies that scale sales volume grows.
- Integrated Messaging: Work across marketing and applications teams to ensure a unified brand voice across all digital touchpoints.
- Social & Distribution: Expert-level command of LinkedIn, Facebook, YouTube, Reddit, etc. (Analytics/Channel Management).
- Marketing Stack: Proficiency in Hootsuite, MailChimp, and SEO/SEM best practices.
- Data & Insights: Advanced knowledge of Google Analytics (GA4) and Google Search Console.
- Communication: Exceptional ability to synthesize clinical/technical data into clear, persuasive copywriting.
- 5+ years in a Digital Marketing role for a technology or healthcare company.
- Industry: 3+ years in Medical Device, Radiology, or Health Tech marketing.
- Systems Knowledge: Familiarity with PACS/DICOM workflows and X-ray imaging technology.
- Tools: Experience with Salesforce (CRM) and AI-assisted writing tools (e.g., Writesonic).
- Choice of three medical plans and two dental plans
- Vision insurance
- Company-paid life and AD&D insurance
- Supplemental coverage options (life, critical illness, accident, hospital)
- Flexible spending accounts (FSA) and commuter benefits
- 401(k) with company match after one year of service
- Unlimited flexible time off policy
Position: Digital Marketing Specialist: Dynamic Digital Radiography (DDR) and Medical Imaging Systems
Job Type: Remote / Full-Time
Position Overview
As the Digital Marketing Specialist, you will be the digital architect for our Dynamic Digital Radiology (DDR) portfolio, X-ray systems, and PACS solutions. This is a high-impact role centered on transforming complex clinical evidence, research insights, and technical service excellence into compelling digital narratives.
You will bridge the gap between high-level clinical research and market-facing engagement, partnering with Key Opinion Leaders (KOLs) and internal stakeholders to drive global adoption of our cutting-edge imaging technologies.
Key Responsibilities
1. Content Strategy & Clinical Storytelling
2. Omnichannel Campaign Execution
3. Community & Thought Leadership
4. Cross-Functional Synergy
Core Technical Competencies
Preferred Experience
Why Join Us?
You aren't just posting content; you are accelerating the adoption of life-saving diagnostic technology. As our innovative technologies scale, your role and influence within the organization will grow in tandem.
Benefits
We offer a comprehensive and competitive benefits package, including:About the company
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