• Job Description

  Req#: R0000352266

  Career Area:

  Marketing

  Job Description:

  Your Work Shapes the World at Caterpillar Inc.

  When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

  Your Work Shapes the World at Caterpillar Inc.

  Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

  Job Summary:

  Executes market research and provides expertise in the development and implementation of marketing campaigns.

  What You Will Do:

  • Lead and manage the overall marketing naming process.

  • Develop, revise, and maintain standards, including records and archival management.

  • Provide corporate and dealer brand identity support.

  • Deliver comprehensive brand identity guidance across the full product and service portfolio.

  • Assist the help desk with corporate, dealer, and product identity inquiries.

  • Provide brand identity support for products and parts.

  • Support execution and governance of brand refresh initiatives.

  • Oversee the management and ongoing stewardship of brand.cat.com.

  What You Will Have:

  Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
  Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
  Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
  Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
  Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
  

  Considerations For Top Candidates:

  • Experience working with Caterpillar business units and/or dealer organizations.

  • Self‑motivated with the ability to work independently and with minimal direction.

  • Design experience strongly preferred, though not required.

  • Strong problem‑solving skills with a solutions‑oriented mindset.

  • Excellent communication skills, both written and verbal.

  • Comfortable navigating ambiguity and applying standards across varied scenarios.

  • Willingness to engage in difficult conversations while effectively influencing stakeholders.

  • Strong commitment to enterprise-wide standards, consistency, and brand integrity.

  What You Will Get:

  Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

  About Caterpillar:

  Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

  Summary Pay Range:

  $97,530.00 - $146,290.00

  Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

  Benefits:

  Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

  • Medical, dental, and vision benefits*

  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

  • 401(k) savings plans*

  • Health Savings Account (HSA)*

  • Flexible Spending Accounts (FSAs)*

  • Health Lifestyle Programs*

  • Employee Assistance Program*

  • Voluntary Benefits and Employee Discounts*

  • Career Development*

  • Incentive bonus*

  • Disability benefits

  • Life Insurance

  • Parental leave

  • Adoption benefits

  • Tuition Reimbursement

  * These benefits also apply to part-time employees

  This position requires working onsite five days a week.

  Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

  Posting Dates:

  February 24, 2026 - March 2, 2026

  Any offer of employment is conditioned upon the successful completion of a drug screen.

  Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

  Not ready to apply? Join our Talent Community.

• About the company

  Since 1925, Caterpillar Inc. has been helping our customers build a better world – making sustainable progress possible and driving positive change on every continent. With 2020 sales and revenues of $41.7 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. We do business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries, and Energy & Transportation – and providing financing and related services through our Financial Products segment.

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