NHS
Marketing Executive
This job is now closed
Job Description
- Req#: E0343-26-0005abl836c?language=en&page=410&sort=publicationDateD
- Hands on experience of creating video content filming, editing and posting
- OR
- Hands on experience of paid media campaign management platforms such as Meta, LinkedIn
- An active interest in AI and how it can produce content for marketing
- Hands on experience of creating video content filming, editing and posting
- OR
- Hands on experience of paid media campaign management platforms such as Meta, LinkedIn
- An active interest in AI and how it can produce content for marketing
Job summary
As part of a newly created team, were looking for a Marketing Executive with a strong focus on content creation and social media, alongside other core marketing activity such as email, PPC, PR, website management, printed media and internal communications. This is a wonderful role that is tasked with bringing our life-changing services to life online, telling the stories of the people and communities that benefit from this change.
Main duties of the job
The role will work as part of an experienced marketing team to deliver high-quality marketing campaigns across all ABL regional services, including Your Health, BeU and Healthy Lifestyles, supporting the achievement of referral and attendance targets. Responsibilities include creating engaging content for multiple social media channels, managing paid digital media and email nurture campaigns to drive referrals, and developing website and app content in collaboration with regional teams, web specialists and software developers. The role will also work closely with regional stakeholders to understand local needs and co-create tailored marketing plans, while contributing to the development of an effective, best-in-class marketing function.
About us
ABL is an exciting, fast-paced, growing community health organisation. As an experienced, CQC-registered provider of community health services, we are passionate about delivering evidence-based, innovative, effective and relevant healthcare services in partnership with individuals, communities and stakeholders.
Details
Date posted
26 January 2026
Pay scheme
Other
Salary
Depending on experience up to £30,000 (depending on experience)
Contract
Permanent
Working pattern
Full-time, Home or remote working
Reference number
E0343-26-0005abl836c
Job locations
71 Redgate Way
Farnworth
Bolton
BL4 0JL
Job descriptionJob description
Job responsibilities
Marketing at ABL Health plays a vital role in helping people understand, access and engage with our services, and in building the ABL Health brand across the UK. This is a rare chance to work in a marketing team promoting a range of services that genuinely help people, that are completely free to access.
The Role
As part of a newly created team, were looking for a Marketing Executive with a strong focus on content creation and social media, alongside other core marketing activity such as email, PPC, PR, website management, printed media and internal communications. This is a wonderful role that is tasked with bringing our life-changing services to life online, telling the stories of the people and communities that benefit from this change.
Key Responsibilities
Work within an experienced marketing team to provide an outstanding marketing campaigns for all the ABL regional services (Your Health, BeU, Healthy Lifestyles) to ensure we achieve our referral and attendance targets.
Create engaging content for multiple social media profiles to amplify our services and results.
Work closely with the regional teams to understand their needs, and co-creating regional marketing content and execution plans to help meet local service targets.
Manage paid digital media campaigns and email nurture campaigns to drive referrals.
Create new website and app content working with the regional teams on requirements, and the web and software developers on delivery.
Contribute to the shaping and building of an effective marketing function, helping the new team to evolve into a best in class department.
About You
A dynamic, creative mindset with the ability to positively contribute to a team with ideas, passion and enthusiasm.
Experience managing content planning, production, scheduling and engagement across multiple social profiles.
Experience of one of these 2 areas we dont expect you to be proficient in both, but to have good hands on experience of one.
Strong content creation and video skills, including filming and editing a variety of people including staff and service users.
Strong experience of managing multiple highly targeted, paid social media campaigns and optimising according to performance data.
Experience using AI tools for content creation such as copy, video, and imagery.
Comfortable taking a performance marketing approach; reviewing analytics and data to help shape content execution and media planning.
Experience of healthcare marketing or an environment requiring emotive storytelling is beneficial.
Comfortable working remotely and still developing close relationships with regional stakeholders, and travelling to different offices regularly for content production.
Experience with some of the following: Meta Business Suite, LinkedIn Ads, Adobe Creative Cloud, Canva, Wordpress, Sanity, Google Analytics, video editing software.
Standard Information
Information Governance
Employees of ABL Health must comply with the provisions of GDPR and the Data Protection Act 2018. The postholder must not; either during the course of their employment, or following termination of their employment, disclose any information relating to service users or employees, or of the lawful business practices, of the organisation.
The postholder will be required, when and where appropriate to the role, to comply with the processing of requests under the Freedom of Information Act 2000
The postholder must comply with ABLs policies that protect the information assets of the organisation from unauthorised disclosure, modification, destruction, inappropriate access or use. The postholder will be responsible for maintaining the clinical and/or corporate records that fall within the remit of this role to the standards in ABLs records management policies, and data quality processes and standards.
Health & Safety
Compliance with the Health & Safety at Work Act 1974 the postholder is required to fulfil a proactive role towards the management of risk in all of their actions. This entails the risk assessment of all situations, the taking of appropriate actions and reporting of all incidents, near misses and hazards, and a statutory duty of care for their own personal safety and that of others who may be affected by their acts or omissions.
Safeguarding is Everyones Business
ABL has a responsibility to ensure that all children / young people and adults are adequately safeguarded and protected. As a consequence, all ABLs employees, temporary staff and volunteers are required to adhere to ABLs safeguarding policies / procedures in addition to local and national safeguarding policies and to act upon any concerns in accordance with them.
Smoke Free
ABL is Smoke - Free. Smoking is not permitted on any of our premises or the surrounding land including car parking facilities.
Training
The postholder must attend any training that is identified as mandatory to their role.
The range of duties and responsibilities outlined above are indicative only and are intended to give an overview of the range and type of duties that will be allocated. They are subject to modification in the light of changing service demands and the development requirements of the postholder.
Equality, Diversity & Human Rights
It is the responsibility of every person to act in ways to support equality and diversity and to respect human rights, working within the spirit and detail of legislation including the Equality Act 2010 and the Human Rights Act 1998. ABL is an equal opportunities employer and aims to challenge discrimination, promote equality and respect human rights.
Job responsibilities
Marketing at ABL Health plays a vital role in helping people understand, access and engage with our services, and in building the ABL Health brand across the UK. This is a rare chance to work in a marketing team promoting a range of services that genuinely help people, that are completely free to access.
The Role
As part of a newly created team, were looking for a Marketing Executive with a strong focus on content creation and social media, alongside other core marketing activity such as email, PPC, PR, website management, printed media and internal communications. This is a wonderful role that is tasked with bringing our life-changing services to life online, telling the stories of the people and communities that benefit from this change.
Key Responsibilities
Work within an experienced marketing team to provide an outstanding marketing campaigns for all the ABL regional services (Your Health, BeU, Healthy Lifestyles) to ensure we achieve our referral and attendance targets.
Create engaging content for multiple social media profiles to amplify our services and results.
Work closely with the regional teams to understand their needs, and co-creating regional marketing content and execution plans to help meet local service targets.
Manage paid digital media campaigns and email nurture campaigns to drive referrals.
Create new website and app content working with the regional teams on requirements, and the web and software developers on delivery.
Contribute to the shaping and building of an effective marketing function, helping the new team to evolve into a best in class department.
About You
A dynamic, creative mindset with the ability to positively contribute to a team with ideas, passion and enthusiasm.
Experience managing content planning, production, scheduling and engagement across multiple social profiles.
Experience of one of these 2 areas we dont expect you to be proficient in both, but to have good hands on experience of one.
Strong content creation and video skills, including filming and editing a variety of people including staff and service users.
Strong experience of managing multiple highly targeted, paid social media campaigns and optimising according to performance data.
Experience using AI tools for content creation such as copy, video, and imagery.
Comfortable taking a performance marketing approach; reviewing analytics and data to help shape content execution and media planning.
Experience of healthcare marketing or an environment requiring emotive storytelling is beneficial.
Comfortable working remotely and still developing close relationships with regional stakeholders, and travelling to different offices regularly for content production.
Experience with some of the following: Meta Business Suite, LinkedIn Ads, Adobe Creative Cloud, Canva, Wordpress, Sanity, Google Analytics, video editing software.
Standard Information
Information Governance
Employees of ABL Health must comply with the provisions of GDPR and the Data Protection Act 2018. The postholder must not; either during the course of their employment, or following termination of their employment, disclose any information relating to service users or employees, or of the lawful business practices, of the organisation.
The postholder will be required, when and where appropriate to the role, to comply with the processing of requests under the Freedom of Information Act 2000
The postholder must comply with ABLs policies that protect the information assets of the organisation from unauthorised disclosure, modification, destruction, inappropriate access or use. The postholder will be responsible for maintaining the clinical and/or corporate records that fall within the remit of this role to the standards in ABLs records management policies, and data quality processes and standards.
Health & Safety
Compliance with the Health & Safety at Work Act 1974 the postholder is required to fulfil a proactive role towards the management of risk in all of their actions. This entails the risk assessment of all situations, the taking of appropriate actions and reporting of all incidents, near misses and hazards, and a statutory duty of care for their own personal safety and that of others who may be affected by their acts or omissions.
Safeguarding is Everyones Business
ABL has a responsibility to ensure that all children / young people and adults are adequately safeguarded and protected. As a consequence, all ABLs employees, temporary staff and volunteers are required to adhere to ABLs safeguarding policies / procedures in addition to local and national safeguarding policies and to act upon any concerns in accordance with them.
Smoke Free
ABL is Smoke - Free. Smoking is not permitted on any of our premises or the surrounding land including car parking facilities.
Training
The postholder must attend any training that is identified as mandatory to their role.
The range of duties and responsibilities outlined above are indicative only and are intended to give an overview of the range and type of duties that will be allocated. They are subject to modification in the light of changing service demands and the development requirements of the postholder.
Equality, Diversity & Human Rights
It is the responsibility of every person to act in ways to support equality and diversity and to respect human rights, working within the spirit and detail of legislation including the Equality Act 2010 and the Human Rights Act 1998. ABL is an equal opportunities employer and aims to challenge discrimination, promote equality and respect human rights.
Person SpecificationPerson Specification
Experience
Essential
Desirable
Experience
Essential
Desirable
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details
Employer name
ABL Health Ltd
Address
71 Redgate Way
Farnworth
Bolton
BL4 0JL
Employer's website
https://www.ablhealth.co.uk/work-for-us/join-our-team/ (Opens in a new tab)
Employer details
Employer name
ABL Health Ltd
Address
71 Redgate Way
Farnworth
Bolton
BL4 0JL
Employer's website
https://www.ablhealth.co.uk/work-for-us/join-our-team/ (Opens in a new tab)
About the company
National Health Service (NHS) is the umbrella term for the publicly-funded healthcare systems of the United Kingdom (UK). The founding principles were that services should be comprehensive, universal and free at the point of delivery—a health service based on clinical need, not ability to pay. Each service provides a comprehensive range of health services, free at the point of use for people ordinarily resident in the United Kingdom apart from dental treatment and optical care.
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