• Job Description

  Req#: d6b3vJpBeM

  Marketing Manager - Ecommerce & Digital Strategy

  Exciting Opportunity

  Noonday Collection is at an exciting inflection point in our journey. Founded in 2010 when Jessica Honegger sold artisan-made goods to fund her adoption of a child from Rwanda, our mission began as a partnership with Ugandan artisans who needed a marketplace for their beautiful handcrafted products. What started as an at-home fundraiser has blossomed into a purpose-driven brand that has generated over $150M in total revenue and $30 million in payments to artisans worldwide over our 15-year history. We are an established B Corps and fair trade certified. Having grown primarily through a single channel, we are now evolving into a true omnichannel brand. We're seeking a collaborative, adaptable, and purpose-driven marketing professional to help lead this transition and drive our next phase of growth through innovative digital strategies.

  Key Responsibilities

  Digital Marketing & Content Strategy

  • Develop and execute comprehensive marketing campaigns across email, text, and social channels
  • Create compelling content that aligns with brand voice and enhances SEO
  • Manage segmentation strategies to deliver personalized content to target audiences
  • Build and maintain content calendars across multiple products and initiatives
  • Oversee social media team and ensure contractors have necessary resources
  • Ensure compliance with marketing regulations including CAN-SPAM and GDPR

  Ecommerce & Shopify Management

  • Optimize all Shopify stores' performance, including product listings and site functionality
  • Configure technical aspects of sales events (discounts, tags, Launchpad, Easy Lockdown)
  • Ensure mobile responsiveness and optimize checkout experience to reduce abandonment
  • Collaborate with design team on website updates, email templates, and promotional materials

  Sales & Promotions Leadership

  • Develop annual promotional calendar, including standard and opportunity-based sales events
  • Create strategic recommendations to boost revenue during traditionally slow periods
  • Coordinate with warehouse team and wholesale partners regarding upcoming promotions
  • Track and report on key metrics including revenue lift, average order value, and conversion rates
  • Evaluate competitive landscape to ensure offers remain compelling and on-brand

  Performance & Analytics

  • Analyze campaign and sales data to identify trends and opportunities for growth
  • Conduct A/B testing to refine marketing elements and optimize performance metrics
  • Manage external agency for Meta and Google campaigns
  • Oversee Meta Partners within Beta Business Suite for UGC and boosted content
  • Stay current with digital marketing and ecommerce trends to implement innovative strategies

  Customer Experience & Journey Optimization

  • Map and analyze the full customer journey from awareness to advocacy
  • Identify friction points in the purchasing process and implement solutions to improve conversion
  • Develop personalized touchpoints at key stages of the customer lifecycle
  • Create and optimize post-purchase communications to encourage repeat business and referrals
  • Collaborate with customer service to ensure consistent brand experience across all interactions

  AI Integration & Innovation

  • Leverage AI tools to streamline marketing workflows and drive operational efficiencies
  • Implement AI-powered personalization across customer touchpoints
  • Utilize AI for advanced audience segmentation and predictive analytics
  • Demonstrate proven experience applying AI solutions to marketing challenges
  • Stay current with emerging AI technologies and identify new applications relevant to ecommerce and marketing

  Requirements

  • 5+ years of experience managing Shopify stores and Klaviyo email marketing platforms for a consumer brand
  • Proven track record of driving ecommerce growth through integrated marketing strategies
  • Demonstrated experience implementing AI solutions to enhance marketing effectiveness
  • Strong analytical skills with ability to translate data into actionable insights
  • Experience managing cross-functional projects and collaborating with multiple stakeholders
  • Passion for social entrepreneurship and ethical fashion

  
  Location

  • Austin, Texas
  • This role is hybrid, requiring you to be in the office at least two days a week

  About Us
  
  Noonday Collection is a socially responsible fashion brand that partners with artisans around the world to create unique, handcrafted jewelry and accessories. We connect talented artisans to a global marketplace, creating sustainable economic opportunity in vulnerable communities.

  
  
  

• About the company

  Shop our unique collection of jewelry and accessories handmade by Artisans across the globe. We're a socially responsible business committed to fair trade.

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