• Job Description

  Req#: R1683355

  Job Title:

  Talent Attraction Marketing Lead – CEE

  Job Description

  We are looking for a Talent Attraction Marketing Lead to drive candidate attraction across the Central & Eastern Europe region.
  This role sits at the intersection of Talent Acquisition, Digital Marketing, and AI-enabled recruitment and is focused on building scalable, performance-driven strategies that generate qualified candidate pipelines.
  As automation tools (e.g., Talkpush) streamline candidate processing, this role ensures high-quality, well-targeted candidate inflow, optimizing the full funnel from awareness to application.

  What You Will Do

  Digital Talent Demand Generation

  • Own and drive digital talent attraction strategy across CEE markets

  • Plan and execute paid digital campaigns (Meta, LinkedIn, Google, TikTok) aligned with hiring demand

  • Manage and optimize the end-to-end candidate funnel

  • Monitor and improve performance metrics (CPH, CPL, conversion rates, time-to-fill contribution)

  • Optimize channel mix, targeting, creatives, and budget allocation based on performance insights

  • Partner closely with Talent Acquisition to translate hiring needs into data-driven marketing plans

  • Work with Digital Marketing teams and/or agencies to ensure campaign effectiveness and accountability

  Organic Social Media for Talent Attraction

  • Define and guide organic social media strategy aligned with hiring priorities

  • Ensure consistency of messaging across markets, leveraging EVP where relevant

  • Support local teams with content direction and frameworks (not execution-heavy role)

  Employer Brand & Reputation

  • Support employer branding initiatives as supporting levers for attraction

  • Contribute to reputation management (e.g., Glassdoor, local platforms)

  • Ensure alignment between brand positioning and hiring needs

  What You Bring

  • 7+ years of experience in digital marketing / performance marketing (talent environment)

  • Strong hands-on experience with paid media campaigns (Meta, LinkedIn, Google; TikTok is a plus)

  • Proven ability to manage and optimize lead generation or conversion funnels

  • Strong understanding of:

    • campaign performance metrics

    • audience targeting & segmentation

    • budget allocation & optimization

    • A/B testing and continuous improvement

  • Experience working with data, dashboards, and performance reporting

  • Ability to collaborate cross-functionally with Talent Acquisition, Marketing, and external partners

  • Strong business acumen and ability to translate hiring demand into marketing actions

  Experience in recruitment marketing is a strong advantage, but candidates from performance marketing backgrounds who can translate their expertise into talent attraction are highly relevant.

  Location:

  ROU Bucharest - 63-69 Dr. Iacob Felix Street

  Language Requirements:

  English (Required)

  Time Type:

  Full time2026-10-31

• About the company

  Concentrix,is a technology-enabled global business services company specializing in customer engagement and improving business performance for some of the world’s best brands.

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