• Job Description

  Req#: JR-2023-01981

  We are Covestro. We are curious. We are courageous. We are colorful. We refine chemical material solutions with game-changing products. Let us empower you to push boundaries. Join us and our 18,150 colleagues now and together we will make the world a brighter place.

  WHAT WE OFFER

  Regional responsibility for execution of tactics aligned with Marcom strategies of Engineering Plastics including Mobility, Electrical and Electronics (EE) and Healthcare industries.

  Major Tasks & Responsibilities

  • Ensure successful regional implementation of global MarCom strategies through content generation & management, tradeshow execution, touchpoint/media platform/channel management, and campaign execution. Generate and nurture leads and build thought leadership of Engineering Plastics (EP) effectively in the industry ecosystems.
  • Design and develop effective MarCom content for landing pages, social media campaigns, brochures and images for targeted industry segments
  • Digital Marketing Automation (Marketo) steering for targeted industry segments
  • Editorial Search Engine Optimization (SEO) of online pages to maximize on organic impact
  • Planning, promotion and execution of Live-Com events (for example, timelines, venues, suppliers, legal obligations, staffing, guest speaker, and budgets) relevant to EP
  • Handle client queries and troubleshoot on the day of the tradeshow to ensure that all runs smoothly and to budget; Create, steer and provide event performance reporting
  • Develop Go-to-market-communication plan (digital, physical) aligned with global industry strategy
  • Implementation planning of industry specific marketing communication activities for the Americas
  • Build a digital customer journey footprint for EP Americas focusing on existing and new leads
  • Continually identify relevant topics and positioning opportunities related to EP; provide content impulses for global marcom functions
  • Conception and delivery of KPI framework in order to analyze content and campaign performance
  • Work within a MarCom/Corporate Communication community for a stronger Covestro brand, reputation communication perception
  • Travel for tradeshows as necessary

  WHAT YOU OFFER

  Basic Qualifications

  • Bachelor’s degree in public relations, business administration, communications, journalism, marketing or event management with 6+ years' of marketing/communication experience in B2B and/or B2C marketing and marketing communications
  • Digital marketing experience

  
  Preferred Qualifications

  • Scientific background
  • Basic knowledge of engineering plastics products and applications
  • Experience in working in a content editing role or similar, with a demonstrable track record in writing for different media and audiences
  • Experience in fair management, high degree of flexibility with ability to coordinate and prioritize
  • Experience in a project-based working environment and in managing logistics
  • Detailed knowledge of tradeshow planning

  
  Knowledge and Skills

  • Excellent writing skills, good storytelling skills
  • Well-developed interpersonal and communication skills
  • Time-management skills and the ability to work under pressure to ensure the efficient running of a tradeshow
  • High degree of flexibility, strong ability to coordinate and prioritize.
  • Strong ability to coordinate and prioritize topics and assign tasks
  • Excellent spoken and written English
  • Proficient in MS Office

  YOUR APPLICATION

  Are you as curious, courageous and colorful as we are? If so, we can offer you an exciting career opportunity. We look forward to receiving your application and resume. Become part of our team - apply now!

  Equal Employment Opportunity: Hiring and advancement are based on job-related requirements and on an individual's qualifications to perform a job. All aspects of employment are carried out free of discrimination or harassment based on race, color, religion, sex (including pregnancy), national origin, age, disabilities, genetic information, veteran status, sexual orientation, gender identity/gender expression or any unlawful criterion, existing under applicable federal, state, or local law.

  Contact Us

  Info-Hotline: +1 844-522-6775

  If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this site as a result of your disability. To make a request, please call (412) 413-2736.

• About the company

  Covestro AG is a German company which produces a variety of polyurethane and polycarbonate based raw materials.

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