• Job Description

  Req#: R6046

  Job Description

  Fabletics is currently looking for a (Senior) CRM Manager.

  TechStyle launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace: there were plenty of luxury brands, but none that offered stylish and high-quality gear at an accessible price point.

  Fabletics offers high-quality, fashion-forward activewear for women. From premium training gear to performance-inspired swimsuits and lifestyle dresses, our designs embody the core principles of fit, function and style – all at great prices. This is where the inspiration starts. Beyond the clothing, we foster a community of people who embrace our mantra – “Live Your Passion” – every day.

  With offices in Berlin, London, Barcelona and headquarters in Los Angeles, we´re currently looking for a (Senior) CRM Manager for a full-time, unlimited position based out of our Berlin office.

  How Do You Fit In?

  As the (Senior) CRM Manager for Fabletics Europe, you will be responsible for driving traffic & revenue for the business by increasing engagement across email & mobile channels; driving content, creative, segmentation and testing needs for CRM channels; and guiding the team in flawlessly executing marketing communication across European markets. The right candidate will be creative, yet detail oriented; passionate about driving and optimizing results; with a background in email and mobile marketing; data driven and possessing strong analytical and creative skills.

  This position reports to the Head of CRM.

  Responsibilities:

  • Support defining customer segments for contact strategy

  • Plot email, Whatsapp, & push content calendar and manage ongoing updates

  • Clearly brief creative team on marketing direction for assets

  • Develop ongoing A/B testing pipeline, report/analyze performance and present key take-aways and next steps

  • Support reporting on overall campaign performance by segment and email type.

  • Optimize lifecycle & customer journeys to reduce attrition and increase LTV

  • Effectively manage creative assets due dates.

  • Project manage CRM designer workload

  • Assure content quality

  • Support ad-hoc projects as needed

  • Manage user experience/funnel from email to site and app

  Required Skills:

  • 3-5 years of experience in Email Marketing/CRM

  • Solid understanding of email fundamentals (GDPR compliance, deliverability, A/B split testing, etc.) and KPIs

  • Creative and analytical mindset

  • Email reporting experience; knowledge of email metrics and able to identify trends and translate data into actionable business insights

  • Experience with email coding (understand email coding best practices, strong knowledge of html is a plus), as well as personalization and dynamic content coding

  • Experience with segmentation and targeting

  • Self-motivated and takes initiative; must be able to work independently

  • Organized and detail-oriented is a must!

  • Experience with cross-functional project management

  • Strong computer skills and proficient in Microsoft Office (Excel, PowerPoint, Word)

  • Excellent grammar, communication and interpersonal skills

  What’s in it for you?

  Compensation: We offer a competitive salary, discretionary annual bonus scheme, and company equity program.

  Holidays: Relaxation is important! That's why we have unlimited vacation days, plus 4 Fridays off during the Summer.

  Flexible Working: We embrace a hybrid working culture! Our teams thrive on collaborative working from our cool office in Berlin during the week and offer the choice to work from home Mondays and Fridays.

  Professional Development: We want you to have dedicated time for your professional development. That is why we created the “Style Your Day” initiative that happens one Friday a month. You can use the morning for career development programs and company sponsored mentorship opportunities, and spend your afternoon taking care of personal goals that matter most to you!

  Work Life Balance: As an international company we understand that not everybody works the same hours, so if you need to start late, finish early, or take time for yourself during the middle of the day, go ahead! Also, we care about maintaining healthy work life balance, so we have introduced the policy of no meetings Friday!

  Health & Wellness Benefit: Fitness is in our DNA, that’s why we pay the gym membership 100% and offer a Premium subscription in the Calm App and Healthkick Platform.

  Location: Our office is located right next to Schlesisches Tor on the Spree in a modern space with a beautiful rooftop and amazing sights to the city.

  Company Events: We love having the team around so we welcome you to join our THIRSTdays (enjoy the company of your colleagues with drinks and snacks at the office), Summer Party / Winter Party, Bring your Kids to work, among other cool events.

  Other Benefits & Perks: We offer 50% discount on all our brands (Fabletics, Yitty, Savage X Fenty, JustFab, and FabKids) Corporate Benefits Platform (get discounts off popular brands!) and enjoy as much as you want of our coffee machines, tea, fruits and snacks for free.

  #LI-IR1

  About TechStyleOS

  TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow—across product categories and geographically. From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.

  Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.

  We encourage you to apply regardless of meeting all qualifications and/or requirements.

• About the company

  Fabletics is a global, active-lifestyle brand that sells both men's and women's sportswear, footwear and accessories, commonly referred to as "activewear".

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