• Job Description

  Req#: JR-001326
  34 Broad Street, Charleston, South Carolina 29401

  Job Description

  The Social Media Manager is responsible for managing all corporate social media channels and providing training, guidance, and oversight to individual communities to ensure best practices in social media management. This role will curate engaging content, oversee posting schedules, and implement strategies to increase brand awareness, engagement, and lead generation across platforms. The Social Media Manager will serve as the primary resource for community teams, ensuring consistency in messaging and compliance with organizational standards.

  Corporate Social Media Management

  • Develop and execute a comprehensive social media strategy for all corporate accounts across platforms (Facebook, Instagram, LinkedIn, TikTok etc.).
  • Create, curate, and publish high-quality content that aligns with brand voice and organizational goals.
  • Monitor engagement, respond to comments/messages, and maintain a positive online presence.

  Community Support & Training

  • Provide training and ongoing support to community-level staff on social media best practices, including content creation, posting schedules, and engagement tactics.
  • Develop and distribute social media toolkits, templates, and guidelines for community use.
  • Conduct regular audits of community social media pages to ensure compliance and quality.

  Content Strategy & Engagement

  • Collaborate with marketing and operations teams to source stories, photos, and videos that highlight resident life and organizational values.
  • Implement strategies to increase engagement, followers, and reach across all platforms.
  • Stay current on social media trends and recommend innovative approaches to enhance performance.

  Analytics & Reporting

  • Track and analyze social media performance metrics at both corporate and community levels.
  • Provide monthly reports with actionable insights and recommendations for improvement.
  • Ensure all campaigns and posts align with overall marketing objectives and occupancy goals.

  Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 3+ years of experience managing social media for multi-location organizations, preferably in senior living or healthcare.
  • Proficiency in major social media platforms and scheduling tools (e.g., Hootsuite, Sprout Social).
  • Strong understanding of social media analytics and engagement strategies.
  • Excellent communication, training, and project management skills.

  Preferred Skills

  • Experience in senior living or healthcare industry.
  • Knowledge of paid social advertising and integration with broader marketing campaigns.
  • Familiarity with compliance requirements for healthcare-related content.

  Key Performance Indicators (KPIs)

  • Corporate Engagement Growth: Achieve a 15% increase in engagement rate across corporate social channels annually.
  • Follower Growth: Increase followers on corporate accounts by 10% per quarter.
  • Community Compliance: Ensure 100% of communities complete social media training within 90 days of onboarding.
  • Posting Consistency: Maintain a minimum of 5 posts per week on all corporate and community channels.
  • Community Support: Conduct quarterly audits of all community social pages and achieve 95% compliance with brand standards.
  • Content Performance: Achieve an average engagement rate of 5% on corporate posts and 3% on community posts.
  • Reporting Timeliness: Deliver monthly performance reports within 5 business days of month-end.
  • Training Impact: Increase community-generated content submissions by 20% year-over-year.

  Why Harmony?

  • 401k + Fulltime & Part-time Benefits Packages

  • Employee Referral Bonus + Incentives (free meals, movie tickets, dining, automotive deals, retail discounts, finance/legal, consulting, electronics, and more!)

  • Training, Development & Career Laddering

  • Great work-life balance

  • Flexible Scheduling

  • Telehealth + Flex Spending + Health Savings Account Options

• About the company

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