• Job Description

  Req#: 383684
  Overview
  
  
  MAIN PURPOSE:
  
  The role is responsible for delivering top-line (NR Growth) and bottom-line (GM %, MC) results for KK Extensions i.e. KK Playz, Solid Masti, Cheetos and Soft Extruded Innovations for India BU. All brand related activities – from developing strategy, AOP, brand communication, packaging and activation as well as price/pack architecture – are managed locally and are under scope for this role.
  
  Responsibilities
  
  
  KEY ACCOUNTABILITY:
  • Partner on business and brand strategy for the KK Extensions & Cheetos Portfolio
  • Lead PSP planning and AOP New product development for the Extruded snacks portfolio including building a business case for capex upto executing NPD in market and growing it
  • Collaborate with multi-functional teams to ensure communication of all project updates and ensuring project with business deliveries.
  • Develop and execute standard process for brand performance reviews (Weekly and Monthly)
  • Lead brand equity and communication strategy for relevant portfolio
  • Develop and execute activation programs including designing/production of POSM, consumer promotions, E-com activities, sampling programs etc
  • Identifying market-specific threats/opportunities and executing plans like price/pack, product innovations, marketing communications etc
  • Develop region specific strategies for relevant portfolio
  • Manage Brand A&M based on business needs/role of brand inclusive of relevant media planning etc
  • Support/Lead sections on AOP strategy for the Portfolio
  • Work closely with agency partners and other external stakeholders.
  KEY MEASURES/METRICS
  • Net Revenue Growth
  • Share (Volume and Value)
  • NOPBT
  • Working / Non-Working A&M on target
  • Brand Equity KPIs (from Brand Power)
  • Brand Health KPIs
  • Innovation Mix and Scale Up KPIs
  • VP Marketing- Foods
  • Category Lead, Kurkure category
  • Category Team members, and extended teams especially Insights, R&D, Communications, Media, Finance, and Rev. Management
  • Channel teams
  • Global & Regional Category Brand Marketing Leads on the Category Brand Leadership Team
  
  Qualifications
  
  
  Qualifications
  • 6-10 years of brand experience especially in FMCG
  • Strong negotiation skills; ability to work across hierarchies internally and externally
  • Brand marketing expertise, preferably in CPG industry
  • MBA – Sales & Marketing
  • Excellent project management skills
  • Excellent communication and influencing skills
  • Strong cross functional linkages required
  • Process oriented and having eye for detail
  • Must be able to work across functional boundaries and within lots of uncertainty
  
  
  Qualifications
  • 6-10 years of brand experience especially in FMCG
  • Strong negotiation skills; ability to work across hierarchies internally and externally
  • Brand marketing expertise, preferably in CPG industry
  • MBA – Sales & Marketing
  • Excellent project management skills
  • Excellent communication and influencing skills
  • Strong cross functional linkages required
  • Process oriented and having eye for detail
  • Must be able to work across functional boundaries and within lots of uncertainty
  
  
  KEY ACCOUNTABILITY:
  • Partner on business and brand strategy for the KK Extensions & Cheetos Portfolio
  • Lead PSP planning and AOP New product development for the Extruded snacks portfolio including building a business case for capex upto executing NPD in market and growing it
  • Collaborate with multi-functional teams to ensure communication of all project updates and ensuring project with business deliveries.
  • Develop and execute standard process for brand performance reviews (Weekly and Monthly)
  • Lead brand equity and communication strategy for relevant portfolio
  • Develop and execute activation programs including designing/production of POSM, consumer promotions, E-com activities, sampling programs etc
  • Identifying market-specific threats/opportunities and executing plans like price/pack, product innovations, marketing communications etc
  • Develop region specific strategies for relevant portfolio
  • Manage Brand A&M based on business needs/role of brand inclusive of relevant media planning etc
  • Support/Lead sections on AOP strategy for the Portfolio
  • Work closely with agency partners and other external stakeholders.
  KEY MEASURES/METRICS
  • Net Revenue Growth
  • Share (Volume and Value)
  • NOPBT
  • Working / Non-Working A&M on target
  • Brand Equity KPIs (from Brand Power)
  • Brand Health KPIs
  • Innovation Mix and Scale Up KPIs
  • VP Marketing- Foods
  • Category Lead, Kurkure category
  • Category Team members, and extended teams especially Insights, R&D, Communications, Media, Finance, and Rev. Management
  • Channel teams
  • Global & Regional Category Brand Marketing Leads on the Category Brand Leadership Team

• About the company

  PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.

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