Keplr Vision
Sr Director of Marketing
This job is now closed
Job Description
- Req#: 7486
- Define marketing goals in collaboration with independent optometry practices
- Plan and allocate budgets
- Collaborate with Independent Optometry Practices to ensure campaign quality and messaging is aligned with objectives
- Optimize and improve marketing strategies and implementation based on progress analysis and feedback from Independent Optometry Practices
- Prospect growth opportunities through market research and target audience analysis
- Oversee strategy execution, tracking the progress, and reporting to stakeholders
- Develop and implement measurement strategies that align with marketing and business objectives.
- Analyze marketing performance data to provide actionable insights and recommendations.
- Create and maintain dashboards and reports to track key performance indicators (KPIs) and marketing metrics.
- Leverage advanced and predictive analytic techniques to forecast trends and optimize marketing strategies.
- Collaborate cross-functionally with Data and Analytics team to ensure alignment and integration of insights.
- Present findings and insights to stakeholders in a clear and concise manner.
- Stay up to date with industry trends and best practices in marketing analytics.
- Bachelor’s degree in Marketing
- Proven experience in marketing measurement and analytics
- Proficiency in analytic tools such as Google Analytics, Adobe Analytics
- Exceptional communication skills and a collaborative spirit
- Detail-oriented with a strong focus on accuracy
- Excellent interpersonal skills, capable of building and maintaining strong relationships with stakeholders, and team members.
- Experience with SQL and data manipulation preferred
- Experience with data visualization tools like Tableau and Power BI preferred
- Knowledge of statistical analysis and modeling techniques preferred
- Familiarity with digital marketing channels and strategies
- Job Family Corporate Jobs
- Pay Type Salary
Sr Director of Marketing
Virtual Req #7486Thursday, September 5, 2024Remote- East-Central
Senior Director - Marketing
About Keplr Vision
Keplr Vision is a managed services organization that works in support of private practice independent optometrists, providing robust business support services and supply chain management to over 250 locations across the United States. Keplr continues to expand geographically through organic growth and strategic acquisitions.
GENERAL JOB DESCRIPTION & RESPONSIBILITIES
The primary responsibility of this position is to lead marketing support services for independent optometry practices as part of our managed services organization. This includes developing and implementing marketing strategies, managing budgets and implementing measurement & analytics processes. The Sr Director of Marketing will develop and lead a team in providing data-driven insights to optimize marketing efforts.
Strong candidates should possess a growth mindset that fosters a culture of continuous learning and development. The person in this role should be prepared to thrive in an entrepreneurial environment. Reporting to the Chief Merchandising Officer and under the guidance of the optometrist or location manager, assist with activities including but not limited to the following:
EXPERIENCE & SKILLS
The ideal candidate will have 10+ years of experience and:
OTHER DUTIES & INFORMATION
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Status: Full-time (FT)
Exemption: Exempt
Other details
About the company
Through acquisition and partnership, we can help take your practice and your staff to the next level.
Notice
Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans. Request assistance at accessibility@talentify.io or 407-000-0000.
Federal law requires every new hire to complete Form I-9 and present proof of identity and U.S. work eligibility.
An Automated Employment Decision Tool (AEDT) will score your job-related skills and responses. Bias-audit & data-use details: www.talentify.io/bias-audit-report. NYC applicants may request an alternative process or accommodation at aedt@talentify.io or 407-000-0000.