• Job Description

  Req#: ostunfww?nl=1

  Join us in making vacation dreams come true !

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  Are you searching for a fun, passionate , travel loving team ? u2013 Sunwing has the EPIC work culture you have been searching for . We are currently looking for a Director, Brand and Integrated Marketing to join us in making vacation dreams come true. As the Director, Brand, and Integrated Marketing yo u will play a vital role in establishing our brand presence and driving inventive breakthrough strategies in the highly commoditized leisure travel category. You will lead a team responsible for planning and executing integrated top-funnel brand campaigns, promotional campaigns, product, and regional marketing. The position reports to the Vice President, Marketing and will be located in Toronto, ON. Apply now and have your career soar to new heights - under ou r wing!

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  W ork Perks :

  • Remote and /or Hybrid Work Opportunities
  • Great travel perks!
  • Goodlife Corporate Discount
  • Comprehensive benefits package
  • RRSP Matching Program
  • Growth opportunities
  • Free Parking
  • Open concept, collaborative workspace
  • Fresh Cafu00E9 with delicious snacks and meals at a subsidized price!
  • Opportunity to give back through our social responsibility initiatives
  • See for yourself! u00A0 @sunwinglife

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  What Youu2019ll Do:

  • Develop imaginative brand strategies that will help Sunwing break through amongst this highly commoditized leisure travel category.
  • Continually evolve Sunwingu2019s brand strategy and positioning, ensuring it resonates with our travellers and differentiates us from competitors.
  • Develop strategic frameworks and principles that protect the integrity of the Sunwing brand across all tactics.
  • Authenticate and grow positive sentiment for Sunwing in the Quebec market with the goal of increasing our direct consumer business.
  • Collaborate with media agency and vendors to plan high impact placements that align with our target audiences and campaign goals, such as OOH, terrestrial and digital audio, cinema, etc.
  • Regularly measure brand health with quarterly research studies.
  • Manage the brand marketing budget, ensuring effective allocation of resources to maximize return on investment.
  • Act as a vital partner to the Product team and establish go-to-market framework and processes to launch new products and support ongoing sales.
  • Collaborate with Product and B2B marketing on seasonal product marketing plans that are integrated with brand and promotional campaigns.
  • Develop differentiated positioning, storytelling and value propositions that will guide marketing peers to deliver effective campaigns.
  • Deliver 360 omni-channel programs in collaboration with cross-functional teams.u00A0
  • Accountable for planning, executing, and optimizing integrating marketing campaigns that encompass various channels to maximize brand visibility, customer acquisition and sales generation.
  • Work closely with other departments, such as Payload, Product, Sales, and Analytics, to develop marketing plans that support immediate and near-term business needs.
  • Establish KPIs upfront and track performance for continued learnings and optimization.
  • Oversee a calendar of marketing campaigns that deliver on the overall load factor, gateway, and destination objectives.
  • Other duties as assigned.

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  What Youu2019ll Need:

  • 8-10 years of proven experience working with growth brands in a brand, product, and content marketing capacity.
  • Strong digital fluency
  • Strategic thinker with the ability to see the big picture while guiding a team to execute on the smaller details.
  • Demonstrated success in building and executing integrated marketing strategies that drive business growth.
  • Excellent understanding of the various marketing channels, both digital and traditional, and the roles they play in the marketing mix.
  • Experience in a leadership role, with the ability to motivate and inspire a diverse team, specifically through a companyu2019s digital transformation and change management.
  • Proficiency in marketing analytics .
  • Strong interpersonal and presentation skills.
  • Clear communication skills and attention to detail.
  • Ability to work in a f ast-paced environment and adapt effectively to competing priorities.u00A0

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  About Us:

  Sunwing u00A0 Travel Group is the largest vertically integrated travel group in North America and during this unprecedented time, we are continuing to search for top talent. We are looking for candidates who are EPIC (entrepreneurial, passionate, innovative, and customer-centric) to join our team and help deliver our purpose u201Cpassionate people making vacation dreams come trueu201D.

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  We thank all who apply however only those who meet the qualifications will be contacted.

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  At u00A0 Sunwing, diversity is important to us , follow this link: Click here to learn about how Diversity and Inclusion has always been, and continues to be, a top priority for us. We are proud that our workforce is made up of passionate people from all experiences and backgrounds. We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this u00A0 position, u00A0 please email u00A0 arozario @sunwing.ca .

• About the company

  Sunwing Travel Group is a privately owned travel company headquartered in Toronto, Canada. The group operates an airline, three tour operators, a retail chain, a vacation club and destination management company.

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