• Job Description

  Req#: SOCIA003001

  Akerman LLP, a top 100 U.S. law firm serving clients across the Americas, is seeking a Social Media Specialist. The Social Media Specialist ("SM Specialist") is responsible for the day-to-day oversight and execution of the firm's social media platforms. This work includes writing and editing copy and coordinating with various internal and external stakeholders. The objective of this role is to utilize social media to further build brand awareness with key partners, maintain a positive image for the firm and support its goals. In collaboration with the marketing, client development, and media relations teams, the SM Specialist will handle the day to day social media efforts, keep abreast of social media trends and capabilities, educate colleagues on social media standard processes, drive social advocacy, and handle day-to-day social media activities, including oversight of the social media tool, daily postings, approvals and content development, optimize and drive improvements to sales enablement/lead generation capabilities as appropriate, collecting and reporting metrics, and monitoring social listening for brand-related posts and industry insights. The SM Specialist will report to the Director of Media Relations. Akerman has adopted a hybrid working environment. The location for this position is flexible.

  Responsibilities:

  • Coordinate day-to-day social media tasks, maintain metrics, and provide regular productivity reports.
  • Collaborate with marketing and client development colleagues to plan and execute digital campaigns under the direction of the Director, Media Relations.
  • Leverage writing skills and knowledge of social media best practices to ensure all content posted to Akerman channels support the brand and business goals. Provide ideas about innovative ways to deliver content online.
  • Help educate Akerman attorneys about the firm's social media policy, and best practices.
  • Monitor inbound inquiries across social media channels.
  • Support social media activity for the firm

  Requirements:

  • 3-5 years of relevant social media marketing experience.
  • Social media enthusiast with a strong interest in the analytics/insights that inform and capture the impact of the work.
  • Fluent in social media platforms, most importantly LinkedIn and Twitter.
  • Thrives working with a diverse team of professionals.
  • Excellent communication skills with the ability to share information with relevant partners in a clear, concise, and organized manner.
  • Detail oriented.

  We offer an excellent compensation and benefits package. Please submit your resume, cover letter, and salary requirements. EOE

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• About the company

  Akerman LLP is a law firm based in Miami, Florida that was founded in 1920.

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