Senior Product Marketing Manager / Product Marketing Manager

Employment typeFull-Time

This job is now closed

  • Job Description

      Req#: 4392545005
      Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.
      Our vision: A world where everyone is free to focus on their most purposeful work, together.

      Ready to become a Wriker?

      Wrike is seeking a highly-motivated Senior Product Marketing Manager/Product Marketing Manager to be accountable for driving Wrike’s product initiatives, launches and revenue growth.

      As a Product Marketing Manager, you will play a critical role in Wrike’s products and solutions go-to-market strategies. We are looking for a marketer who takes a customer-centric approach to iterating on messaging, use cases, personas, pricing, salesplays, and go-to-market strategy.

      The ideal candidate will be a product marketer at heart with a passion for building product and solution strategies and content from inception to execution. This candidate will need to collaborate closely with Wrike’s Product Management team, Digital team and Demand Generation teams, as well as other stakeholders across our business and the ideal candidate will focus on the success metrics of Wrike products and solutions. The successful candidate should come with drive, curiosity, an “experiment and test” mindset and flourish under autonomy.

      More about Your team:

      This is an exciting time to be a part of the Wrike business! We have a strong, established customer base that serves as an advocate of transforming the way teams work together and across silos. Wrike's market and product leadership positions are supported by innovation not seen in other competitors, which means that joining Wrike's Product Marketing team will be a fast-paced, engaging and rewarding experience - especially for entrepreneurially-minded marketers

      How You'll make an impact:

      • Develop and execute on go-to-market (GTM) strategies
      • Partner closely with product management to develop product strategy and influence product roadmap
      • Craft compelling messaging and important assets including sales collateral, blog posts, webinars, and other high impact content
      • Develop authoritative understanding of market trends, challenges and innovations
      • Provide Product Management with strategic consultation on products and services
      • Cultivate strategic and influential relationships with our growing community of global analysts, market luminaries, and influencers to enhance Wrike’s standing and recognition.
      • Broaden visibility of the company and core products amongst the analyst community
      • Provide Product Management with strategic consultation on products and services
      • Collaborate with other marketing teams to deliver content and programs to drive lead generation
      • Partner with go-to-market teams on strategic initiatives which may include: product or solution launches, new market entry research, pricing & packaging, overall messaging, positioning and storytelling
      • Test and refine new marketing approaches and channels to reach and engage key audiences
      • Lead and execute on strategic product launches working across other stakeholders including, field marketing, product, and public relations (PR) teams.

      You will achieve your best if you have:

      • 5 - 7 years working in a product marketing, technical marketing or product management, role in a SaaS/Cloud technology company
      • Experiment-driven mindset – the candidate we’re looking for has a “test, observe, iterate” mentality and has a drive to try out new ideas but can also optimize based on observations.
      • Empathy – ability to understand problems and needs of the customer
      • Creativity – ability to come up with non-obvious ways to achieve the goal, and courage to promote it within the organization.
      • High level understanding of different marketing channels (Digital, content, SEO, target and contextual ads, social media, demand generation, etc.) with proficiency in at least one of them
      • Analytical thinking – ability to measure results of marketing work
      • Excellent written and verbal communication
      • Experience with SaaS/Cloud business models with an emphasis on workplace productivity.

      You will stand out with

      • Bachelor's Degree from an accredited university in the areas of Marketing, Business Management, Computer Science or equivalent fields of study

      Your recruitment buddy will be Lindsey Storey, TA Team Lead (Global Sales & Business Services).


      Who Is Wrike and Our Culture

      We’re a team of innovators and creators who solve the complex work problems of today and tomorrow.
      Hybrid work mode

      Wrike promotes a hybrid work mode for those that live near an office hub, we meet in the office 2-3 times a week. This work mode supports our culture of collaboration and solving problems fast to deliver business outcomes and win together.

      Our persona

      Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched.
      Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!
      Approachable: We're friendly, easy to get along with, considerate, and helpful.

      Our culture and Values





      Check out our LinkedIn Life Page, Instagram, Wrike Engineering Team, Medium, Meetup.com, Youtube for a feel for what life is like at Wrike.

  • About the company

      Only Wrike's work management platform gives your team full visibility and control over all your tasks and projects. Project management software has never been more collaborative.