Audience Producer

Employment typeFull-Time

This job is now closed

  • Job Description

      Req#: JREQ178670

      The Reuters Audience team is hiring a team of Audience Producers around the world to contribute to the growth of international readership to and the Reuters app.

      This role will be responsible for a number of areas, including providing daily SEO guidance, using analytics tools to provide readership reports, and more.

      The role is for journalists who are interested in helping a global newsroom connect the public with trustworthy, factual journalism.

      About the Role

      In this opportunity as Audience Producer, you will:

      • Provide timely Audience guidance to the newsroom, both proactively and reactively, identifying insights to make editorial recommendations to commission stories, or approach news stories in reader-friendly ways
      • Contribute to daily notes provided to the global newsroom based on search trends, story ideas, and competitor data
      • Use data and analytics tools to develop a deeper understanding of the current Reuters audience, and create regular data reports with actionable insights. This can range from examining how readers engage with our ‘explainers’ and service journalism, to understanding what topics are popular with different demographics
      • Be tapped into the latest audience trends, from new platforms to metrics, and support the newsroom in adapting to industry changes
      • Understand how the quality and size of our audience contributes to the bottom line, and help connect the dots between the journalism we publish and its impact on our readers and our business

      About You
      You're a fit for the role of Audience Producer if your background includes:

      • Experience working in a role that requires a good understanding of audience needs (including experience with SEO or digital audience behavior, and the ability to interpret and respond to data)
      • Confident in using analytics tools, such as Google Analytics or Chartbeat, to develop insights.
      • Have experience working closely with editors and reporters in a publishing environment
      • Effective communication and presentation skills, both written and oral, with the ability to translate data for people not used to dealing with it
      • Have a collaborative mindset, and be able to partner with colleagues across the business, including in product and data teams.

      What's in it For You?

      At Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:

      • Global Career : As a global company, we can offer a truly international career and progression opportunities
      • Learning & Development : On the job learning and coaching. We also have a dedicated training team focused on the continuous development of our journalists
      • Benefits : We offer competitive salary packages and market leading benefits including paid volunteering days
      • Perks : Work alongside Pulitzer Prize-winning journalists and a team who provide unmatched, award-winning coverage of the world’s most important stories.

      About Reuters

      Reuters is the world’s largest multimedia news provider. Founded in 1851, it is committed to the Trust Principles of independence, integrity and freedom from bias. With unmatched coverage in over 16 languages, and reaching billions of people worldwide every day, Reuters provides trusted intelligence that powers humans and machines to make smart decisions. It supplies business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. Reuters: The Real World in Real Time


      Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

      We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.


      As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

      We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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