GoFundMe

Lead CRM Specialist, Consumer


PayCompetitive
LocationMyrtle Point/Oregon
Employment typeFull-Time
  • Job Description

      Req#: 7659755
      Employer Industry: Crowdfunding and Community Support

      Why consider this job opportunity:
      - Salary up to $192,500
      - Opportunity to make a positive impact in millions of lives each year
      - Work in an innovative and collaborative environment with a diverse team
      - Comprehensive healthcare benefits and financial assistance for hybrid work and family planning
      - Generous parental leave, flexible time-off policies, and mental health resources
      - Participate in learning, development, and recognition programs for career growth

      What to Expect (Job Responsibilities):
      - Support day-to-day CRM operations, including one-off sends and multi-step automated journeys across email, SMS, and in-app messaging
      - Own assigned CRM strategic initiatives to drive key performance metrics across various business verticals
      - Orchestrate cohesive cross-channel experiences, ensuring user-centric message timing and sequencing
      - Champion rapid experimentation and integrate behavioral triggers and advanced segmentation to optimize performance
      - Prepare and present campaign performance reports and CRM strategy presentations to stakeholders and marketing leadership

      What is Required (Qualifications):
      - 5+ years of hands-on experience building CRM or lifecycle marketing programs at a high-growth B2C company
      - Extensive experience with modern CRM platforms, ideally Braze, and adjacent tooling
      - Strong data fluency to evaluate campaign performance and run cohort analysis
      - Track record of designing and scaling personalized customer journeys that drive measurable business outcomes
      - Excellent communication and stakeholder management skills in cross-functional teams

      How to Stand Out (Preferred Qualifications):
      - Familiarity with deliverability best practices and CRM compliance frameworks
      - Experience managing content across international markets with sensitivity to regional behaviors
      - Bonus: experience leveraging AI tools to enhance marketing automation performance

      #Crowdfunding #CRMMarketing #CareerOpportunity #CompetitivePay #DiversityAndInclusion

      "We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer."
  • About the company

      GoFundMe: The most trusted online fundraising platform. Start a crowdfunding campaign on the site with over $10 Billion Raised. ✓ Read our guarantee!

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