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SEO & Web Performance Specialist (Remote)
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Job Description
- Req#: 287332
Employer Industry: Higher Education
Why consider this job opportunity:
- Salary range: $68,000 to $72,000 annually
- Comprehensive benefits including medical, dental, vision, and employee tuition waiver
- Opportunity for career advancement and growth within the organization
- Flexibility of remote work with occasional on-campus visits
- Collaborative work environment with a focus on diversity and inclusion
- Engage in meaningful work that impacts diverse communities
What to Expect (Job Responsibilities):
- Develop, execute, and maintain the university's SEO strategy aligned with marketing goals
- Partner with copywriters, faculty, and staff to guide keyword targeting and content updates
- Conduct SEO audits and analyze content performance for visibility improvements
- Monitor AI Overview and GEO visibility, producing reports on traffic and ranking shifts
- Collaborate with the Web Developer on technical performance and Core Web Vitals
What is Required (Qualifications):
- Bachelor's degree in Marketing, Communications, Data Analytics, or a related field
- Minimum of six (6) to ten (10) years of professional experience in SEO, web analytics, or content strategy
- Strong understanding of on-page and technical SEO, including metadata and link architecture
- Experience with analytics tools such as GA4, Google Search Console, and SEMrush
- Excellent communication and collaboration skills across marketing and academic teams
How to Stand Out (Preferred Qualifications):
- Relevant certifications in Google Analytics, Search Console, or SEO strategy tools
- Familiarity with AI-driven visibility reporting and Core Web Vitals monitoring
- Experience aligning organic and paid search strategies for maximum impact
- Knowledge of content development practices and ability to guide SEO-informed content creation
- Awareness of evolving AI search trends and algorithm updates
#HigherEducation #SEO #WebAnalytics #CareerOpportunity #RemoteWork
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