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Demand Generation Specialist
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Job Description
- Req#: 3900782
Employer Industry: B2B Marketing and SaaS
Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Work in a dynamic and fast-paced environment with a focus on pipeline impact
- Collaborate closely with marketing and sales teams to enhance lead quality
- Engage in a hands-on role with accountability for campaign performance
- Opportunity to become a key player in driving measurable marketing success
What to Expect (Job Responsibilities):
- Own the full lifecycle of demand generation campaigns: plan, build, launch, measure, and optimize
- Create and manage multi-channel marketing programs including email, webinars, and landing pages
- Build, optimize, and manage high-volume workflows in HubSpot
- Monitor and report weekly on funnel health metrics, including MQLs, SQLs, and conversion rates
- Diagnose funnel drop-off points and implement actionable solutions
What is Required (Qualifications):
- 3-5 years of experience in demand generation, lifecycle marketing, or marketing operations at a B2B or SaaS company
- Proven track record of owning demand generation programs end-to-end, including pipeline impact reporting
- Experience in a high-volume, fast-paced, short-sales-cycle environment
- 2-3 years of hands-on HubSpot experience, including automation and reporting
- Strong analytical mindset with accountability for key performance metrics
How to Stand Out (Preferred Qualifications):
- Self-starter mindset with the ability to bring innovative ideas to the table
- Experience managing multiple campaigns simultaneously while maintaining accuracy and speed
- Comfort with accountability for results, not just activity
- Proven ability to produce clear performance reporting with actionable insights
#B2BMarketing #DemandGeneration #SaaS #HubSpot #MarketingCareers
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