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Marketing Operations Senior Specialist, Lifecycle
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Job Description
- Req#: 4138966009
Employer Industry: Cybersecurity Software
Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Work remotely with flexibility for a hybrid schedule for local candidates
- Competitive benefits including Medical, Dental & Vision coverage, and a generous PTO plan
- Above-market annual bonuses
- Play a critical role in optimizing the customer journey and driving revenue growth
- Supportive and collaborative work environment with mentorship opportunities
What to Expect (Job Responsibilities):
- Document, manage, and continuously optimize the full lead lifecycle across all go-to-market segments
- Ensure alignment between ICP definitions, scoring logic, segmentation strategy, and revenue goals
- Identify lifecycle leakage and implement process improvements to increase funnel velocity and conversion
- Design and maintain lead scoring models using demographic, firmographic, behavioral, and engagement data
- Monitor and analyze lifecycle performance metrics, including MQL conversion rates and engagement trends
What is Required (Qualifications):
- 3+ years of Marketing Operations or Lifecycle Marketing experience in B2B SaaS
- Hands-on expertise in HubSpot marketing automation and strong Salesforce user experience
- Strong understanding of lead lifecycle management, lead scoring, and funnel conversion metrics
- Exceptional attention to detail and commitment to data accuracy
- Bachelor's degree in Marketing, Business, or a related field
How to Stand Out (Preferred Qualifications):
- Experience in cybersecurity or high-growth B2B SaaS environments
- HubSpot certifications
- Familiarity with martech tools such as ZoomInfo, RingLead, Demandbase, SalesLoft, or similar platforms
- Experience using project management tools such as Monday.com
#Cybersecurity #MarketingOperations #RemoteWork #CareerGrowth #B2BSaaS
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