Remote Jobs

Performance Marketer / UA Specialist


PayCompetitive
LocationNew York/New York
Employment typeFull-Time
  • Job Description

      Req#: 5It3vQccbrnc
      Employer Industry: Blockchain Technology

      Why consider this job opportunity:
      - Opportunity to manage substantial budgets, with experience running campaigns exceeding $500K monthly.
      - Collaborative work environment with creative teams to innovate and optimize user acquisition strategies.
      - Chance to work in a cutting-edge industry, contributing to the advancement of blockchain technology.
      - Engage in a high-velocity testing environment, allowing for rapid experimentation and learning.
      - Potential for significant impact on user growth and revenue generation within the organization.

      What to Expect (Job Responsibilities):
      - Plan, launch, and optimize paid campaigns across various platforms including Meta, Google, TikTok, and Twitter/X.
      - Own and manage customer acquisition cost (CAC) targets and return on ad spend (ROAS) goals.
      - Develop and implement audience targeting strategies, including lookalikes and retargeting.
      - Collaborate with creative teams to design and test ad concepts and formats.
      - Analyze campaign performance, focusing on retention, revenue, and overall effectiveness.

      What is Required (Qualifications):
      - Experience running performance marketing/user acquisition campaigns for consumer apps.
      - Proven track record of managing monthly budgets of $500K or more profitably.
      - Deep platform expertise in at least two of the following: Meta Ads, Google Ads, TikTok Ads, Apple Search Ads.
      - Strong quantitative skills, including understanding attribution models and performing LTV/CAC calculations.
      - Experience collaborating with creative teams in a fast-paced testing environment.

      How to Stand Out (Preferred Qualifications):
      - Experience in user acquisition within the crypto, gaming, or fintech sectors, navigating regulatory complexities.
      - Familiarity with mobile measurement partners (MMPs) such as Adjust, AppsFlyer, or Branch, and analytics tools.

      #BlockchainTechnology #UserAcquisition #PerformanceMarketing #CreativeCollaboration #GrowthOpportunity

      We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately.
      We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.
  • About the company

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